Professional Summary

Professional Overview

John Ucciferri is a seasoned marketing executive with over 15 years of experience driving growth, customer acquisition, and brand strategy for leading ecommerce and software companies. As the Vice President of Marketing at Bookkeep - Smarter Ecommerce Accounting Automation, he oversees all aspects of the company's marketing efforts, including digital marketing, content creation, and go-to-market strategy. Additionally, John serves as a Fractional CMO and Consultant at JUST Results Marketing, LLC, where he provides strategic marketing guidance to a diverse client portfolio.

Experience Summary

Current Roles

Vice President of Marketing, Bookkeep - Smarter Ecommerce Accounting Automation (2024-08-01 to Present)

Responsible for developing and executing the company's comprehensive marketing strategy to drive brand awareness, customer acquisition, and revenue growth

Oversees the marketing team in the creation and distribution of compelling content across multiple channels, including web, email, social media, and online advertising

Collaborates cross-functionally with product, sales, and customer success teams to ensure marketing initiatives align with business objectives and customer needs

Analyzes marketing performance data to optimize campaigns and identify new opportunities for growth

Fractional CMO & Consultant, JUST Results Marketing, LLC (2024-07-01 to Present)

Provides strategic marketing consulting services to a diverse portfolio of clients, including startups, small businesses, and established enterprises

Develops and implements tailored marketing strategies to help clients achieve their growth and revenue goals

Leverages expertise in digital marketing, branding, and customer acquisition to drive measurable results for clients

Career Progression

Vice President of Marketing, Treez Inc. (2021-11-01 to 2024-06-01)

Spearheaded the development and execution of Treez's marketing strategy, leading to a 25% increase in website traffic and a 20% growth in customer acquisition

Strengthened the company's brand positioning and awareness through the creation of compelling content and strategic partnerships

Implemented data-driven marketing initiatives that resulted in a 15% improvement in customer retention and a 12% increase in revenue

Vice President of Marketing, ShopKeep by Lightspeed (2018-06-01 to 2021-06-01)

Oversaw the marketing team in driving customer acquisition and brand awareness for the company's point-of-sale and ecommerce solutions

Developed and executed integrated marketing campaigns that contributed to a 30% increase in annual recurring revenue

Led the successful rebranding of ShopKeep following its acquisition by Lightspeed, ensuring a seamless transition for customers and partners

Academic Background

John holds a Bachelor of Science in Marketing from the University of Delaware, where he graduated with Honors.

Areas of Expertise

Digital marketing strategy and execution

Customer acquisition and growth

Ecommerce marketing and optimization

Branding and content creation

Data-driven decision making

Cross-functional collaboration and team leadership

Professional Impact

Recognized as a thought leader in the ecommerce and software industries, John has been featured in publications such as Entrepreneur, Forbes, and Inc. Magazine

Actively contributes to industry events and webinars, sharing his expertise on topics like customer acquisition, marketing automation, and data-driven marketing

Serves as a mentor and advisor to early-stage startups, helping them develop and implement effective marketing strategies

Conclusion

With his extensive experience, proven track record of success, and deep industry expertise, John Ucciferri is a strategic marketing leader who drives measurable results for the companies and clients he serves. Committed to staying at the forefront of marketing trends and technologies, John continues to evolve his approach to help organizations navigate the dynamic ecommerce and software landscapes.

John Ucciferri