John Vlachogiannis

Head of Group Websites, SEO & Digital Analytics

Professional Overview
John Vlachogiannis is an experienced digital marketing and analytics professional with a proven track record of driving impactful results for leading financial institutions in Greece. As the Head of Group Websites, SEO & Digital Analytics at Eurobank, he oversees the strategic development and optimization of the bank's online presence, leveraging his expertise in search engine optimization (SEO) and data-driven decision making to enhance the organization's digital performance and competitive advantage.

Experience Summary

Current Role
As the Head of Group Websites, SEO & Digital Analytics at Eurobank, John is responsible for leading the strategic planning and execution of the bank's digital marketing initiatives. He oversees the management and optimization of the group's websites, focusing on improving search engine visibility, user experience, and conversion rates. John also drives the implementation of advanced digital analytics solutions to derive valuable insights and support data-driven decision making across the organization.

Career Progression
Prior to his current role, John held various positions within the financial services industry, including SEO Specialist at Eurobank, Internet Marketing Consultant at Freelancer, and roles in the Digital Presence Management and Small Businesses Administrative divisions at Piraeus Bank. He has also gained valuable experience as an Insurance Consultant, Account Manager Trainee, and Assistant Project Manager in the advertising and marketing sectors. Throughout his career, John has demonstrated a strong ability to adapt to changing market dynamics, implement innovative strategies, and deliver measurable results for his clients and employers.

Academic Background
John holds a Bachelor's degree in Business Administration from the University of Piraeus, where he specialized in Marketing and Digital Business. He has also completed numerous professional certifications and training programs in digital marketing, SEO, and data analytics, further enhancing his industry expertise.

Areas of Expertise

• Search Engine Optimization (SEO)

• Digital Analytics and Data-Driven Decision Making

• Website Management and Optimization

• Digital Marketing Strategy and Campaign Execution

• Financial Services Industry Knowledge

• Project Management and Stakeholder Engagement

Professional Impact
During his tenure at Eurobank, John has successfully led the implementation of advanced SEO and analytics solutions, resulting in significant improvements in the bank's online visibility, user engagement, and conversion rates. He has also played a crucial role in developing and executing digital marketing strategies that have contributed to the organization's overall growth and market share. Additionally, John has shared his expertise as an SEO Instructor at KnowCrunch, where he has mentored and trained professionals in the field of search engine optimization.

Conclusion
With his extensive experience, industry-leading expertise, and commitment to driving digital transformation, John Vlachogiannis is poised to continue making valuable contributions to Eurobank's digital success. His ability to leverage data-driven insights and implement innovative strategies positions him as a strategic asset in the ever-evolving landscape of digital banking and financial services.