John Walton

Global SEO/ASO Manager

Professional Overview
John Walton is an experienced digital marketing and technology professional with a strong background in search engine optimization (SEO), app store optimization (ASO), and cross-functional digital strategy. As the Global SEO/ASO Manager at MoneyGram International, he is responsible for driving organic growth and visibility across the company's web and mobile app platforms.

Experience Summary

Current Role
In his current role, John is responsible for leading the global SEO and ASO strategy for MoneyGram, a leading financial services and money transfer company. He oversees the implementation of comprehensive SEO and ASO programs to improve organic search rankings, app store discoverability, and overall digital presence. John's key achievements include:

• Implemented an SEO-focused content strategy that resulted in a 24% increase in organic web traffic year-over-year

• Optimized MoneyGram's mobile app for the App Store and Google Play, leading to a 17% increase in downloads and a 30% boost in in-app conversions

• Collaborated cross-functionally with product, marketing, and IT teams to align digital initiatives and deliver measurable business impact

Career Progression
Prior to his current role, John held various digital marketing and IT positions at Momentum Financial Services Group and Jacobs. He steadily progressed from a technology specialist role to a senior digital marketing specialist, eventually taking on a leadership position as the Head of Creative at Momentum. Throughout his career, John has demonstrated a versatile skill set, adaptability, and a commitment to driving digital transformation and innovation.

Academic Background
John holds a Bachelor of Science in Information Technology from the University of Pennsylvania, where he graduated with honors.

Areas of Expertise

• Search engine optimization (SEO) and app store optimization (ASO)

• Digital marketing strategy and campaign management

• Cross-functional collaboration and project management

• Data analysis and performance reporting

• Technical proficiency in web development and IT systems

Professional Impact
John's expertise in SEO, ASO, and digital strategy has made a significant impact on the organizations he has served. His ability to align digital initiatives with business objectives and deliver measurable results has earned him a reputation as a trusted digital marketing leader. John continues to push the boundaries of digital innovation and remains committed to helping MoneyGram achieve its global growth aspirations.

Conclusion
With a diverse background in digital marketing, technology, and cross-functional leadership, John Walton is well-positioned to drive sustainable growth and innovation as the Global SEO/ASO Manager at MoneyGram International. His proven track record of delivering measurable results and his commitment to staying at the forefront of digital trends make him a valuable asset to the organization.