Professional Overview
Johnna Conyers is a seasoned retail operations executive with deep expertise in digital commerce and merchandising. As the Director of Digital Operations at Ulta Beauty, she oversees the optimization of the company's ecommerce platform and digital customer experiences. Johnna leverages her extensive background in ecommerce planning, buying, and merchandising to drive profitable online growth for leading retail brands.
Experience Summary
Current Role
As Director of Digital Operations at Ulta Beauty, Johnna is responsible for managing the end-to-end digital customer journey. She oversees the strategy and implementation of the company's ecommerce platform, ensuring seamless digital experiences that convert visitors to loyal online shoppers. Johnna has spearheaded several high-impact initiatives that have increased online revenues and improved customer satisfaction metrics.
Career Progression
Prior to joining Ulta Beauty, Johnna held progressive roles within the ecommerce divisions of prominent retail organizations. As Manager of E-commerce Merchandise Planning at Chico's FAS Soma Intimates division, she led cross-functional teams to optimize product assortments and drive digital sales growth. Earlier in her career, Johnna served as an E-commerce Planner at Charming Shoppes and a Buyer at Leather Loft Stores, where she gained hands-on experience in merchandise planning, buying, and inventory management.
Academic Background
Johnna holds a Bachelor of Science in Fashion Merchandising from the University of Illinois at Chicago. During her time in college, she was inducted into the National Retail Federation's Next Generation program, recognizing her exceptional academic performance and promising potential within the retail industry.
Areas of Expertise
- Digital commerce operations and strategy
- Ecommerce merchandising and assortment planning
- Omnichannel retail experience optimization
- Cross-functional team leadership and collaboration
- Data-driven decision making and KPI tracking
Professional Impact
At Ulta Beauty, Johnna has spearheaded the implementation of advanced analytics and personalization tools that have driven a 22% increase in online conversion rates. She has also led the development of a seamless curbside pickup program, which has significantly boosted customer satisfaction and loyalty during the COVID-19 pandemic.
Conclusion
With her dynamic background in retail operations and digital commerce, Johnna Conyers is a strategic leader who consistently delivers measurable business results. Her ability to translate customer insights into innovative online experiences has made her a valuable asset to the organizations she has served. Johnna is poised to continue driving transformative change within the retail industry.
