Johnna Johnson
Professional Overview
Johnna Johnson is a seasoned sales and marketing executive with over 15 years of experience driving growth and transformation across the beauty and direct sales industries. As the Director of Sales + Education at Sanitas Skincare, she is responsible for leading the company's sales strategy, enhancing its educational offerings, and fostering strong partnerships with retailers and distributors. Johnna is also a respected business consultant, author, and keynote speaker, providing strategic guidance to a wide range of startups and corporate clients.
Experience Summary
Current Role
As the Director of Sales + Education at Sanitas Skincare, Johnna oversees all aspects of the company's sales and educational initiatives. She has spearheaded the development of comprehensive training programs that have empowered the sales team to deliver exceptional customer experiences, resulting in a 25% increase in year-over-year sales. Johnna's expertise in driving omnichannel growth has also enabled Sanitas to expand its retail footprint, securing new partnerships with leading beauty retailers nationwide.
Career Progression
Prior to joining Sanitas, Johnna served as the Chief Sales & Marketing Officer (Fractional | Corporate) at Direct Sales/Startup Projects, where she guided multiple companies through periods of rapid growth and transformation. She previously held the role of Vice President of Sales & Education at Because Cosmetics, where she implemented a data-driven sales strategy that led to a 35% increase in revenue. Johnna's earlier career included a position as the National Director of Sales & Business Development at Initials, Inc., where she spearheaded the company's entry into new markets and diversified its product portfolio.
Academic Background
Johnna holds a Bachelor of Science in Marketing from the University of Colorado Boulder, where she graduated magna cum laude. She is a passionate lifelong learner and frequently attends industry conferences and workshops to stay at the forefront of emerging trends and best practices.
Areas of Expertise
- Sales strategy and execution
- Channel development and partner management
- Marketing and brand positioning
- Customer experience optimization
- Team leadership and sales force development
- Omnichannel growth and digital transformation
- Startup and corporate consulting
Professional Impact
Throughout her career, Johnna has been recognized for her ability to drive measurable results and inspire teams to achieve ambitious goals. She has been a featured speaker at numerous industry events, sharing her insights on topics ranging from sales enablement to the future of the beauty industry. Johnna's book, "Selling with Authenticity," has become a must-read for sales professionals seeking to build lasting customer relationships.
Conclusion
Johnna Johnson is a dynamic and strategic leader who has consistently demonstrated her ability to transform organizations and empower sales teams to excel. With her deep industry expertise, innovative mindset, and proven track record of success, Johnna is poised to continue making a significant impact on the beauty and direct sales industries.
