Johnnie Mansfield, Director of Brand Marketing
Groove Life
[LinkedIn Profile](http://www.linkedin.com/in/ccbjohnnie)
Professional Overview
Johnnie Mansfield is the Director of Brand Marketing at Groove Life, an active lifestyle brand based in Phoenix, AZ. In this capacity, Mansfield leads the brand, creative, social, and PR strategy for the organization, overseeing integrated campaigns that target engagement, conversion, and brand growth.
Mansfield is described as a Strategic Global Brand & Marketing Executive with broad experience across multiple facets of brand marketing. Their role involves direct leadership of creative and communication strategies, working cross-functionally to develop and execute campaigns that resonate with target consumers in the active lifestyle segment.
Key Responsibilities and Influence
- Leads Brand Strategy: Responsible for the design and execution of comprehensive branding initiatives.
- Creative Direction: Oversees the conceptualization and delivery of creative assets for multichannel campaigns.
- Social and PR Oversight: Directs social media initiatives and public relations efforts to amplify the Groove Life brand presence.
- Integrated Campaigns: Manages campaigns focused on driving both engagement and conversion, indicating a core involvement in both top-of-funnel brand awareness and performance marketing.
- Brand Growth: Direct contributor to strategies that result in increasing visibility and market share for Groove Life within its target markets.
Company Background: Groove Life
Groove Life is positioned as an active lifestyle brand, likely targeting consumers interested in products designed for durability and versatility—potentially athletes, outdoor enthusiasts, or those with active hobbies. The company's branding frequently references innovation, active engagement, and community building.
Geographic and Market Positioning
Johnnie Mansfield is based in Phoenix, AZ, situating Groove Life’s leadership within the southwestern United States—a region known for both outdoor activity and a growing consumer goods market focused on health, fitness, and lifestyle products.
Professional Interests & Decision-Making Capacity
Given the oversight of both brand and performance marketing, Mansfield likely plays a key decision-making role in vendor selection, marketing partnerships, technology adoption, and agency collaboration. Their focus on integrated strategy and brand growth suggests a data-driven, results-oriented approach, with openness to innovative solutions that can offer clear ROI and measurable impact on engagement or conversion metrics.
Summary of Notable Experience
- Strategic Brand Leadership: Expert in aligning brand messaging with target demographics for optimal reach and impact.
- Cross-functional Collaboration: Accustomed to working across departments and with external partners to launch large-scale initiatives.
- Market Growth Orientation: Consistent focus on improving consumer touchpoints and driving business expansion through brand excellence.
Actionable Insights
Mansfield’s blend of brand leadership, creative direction, and focus on measurable growth outcomes positions them as a valuable contact for organizations offering marketing technologies, creative services, or data-driven solutions in the brand marketing space. Their senior role and strategic oversight indicate the capability to initiate and champion new marketing and branding partnerships that align with Groove Life’s active, innovation-driven brand identity.
