Jolanda Ravenek - Chief Marketing Officer (CMO), Value Factory Ventures
Jolanda Ravenek plays a pivotal role as the Chief Marketing Officer at Value Factory Ventures. She is instrumental in driving the branding, marketing, and communication strategies of the firm, which invests in groundbreaking agrifood, climate, and circular economy startups with impactful deeptech technologies. Jolanda's role is crucial in ensuring the market visibility and strategic positioning of these innovative ventures.
Professional Roles and Responsibilities
Current Role:
- CMO at Value Factory Ventures
- Responsibilities: Oversees all branding, marketing, and communication efforts. Designs and implements strategies to enhance the firm's market presence and impact.
Entrepreneurship:
- Founder and Owner of Ravelyn
- Focus: Interim consulting in branding, marketing, and change management. Provides strategic advice and implementation support to firms looking to revitalize their brand identity and market strategies.
Professional Experience
Previous Roles:
- Program Manager of Transformation at Eneco
- Managerial Positions: Managed marketing communications for various Eneco brands (Oxxio, Woonenergie), led corporate branding initiatives, and served as a senior communication advisor.
- Communication Roles: Worked as a communication employee at Joulz and Stedin.
Educational Background
- Master's in International Communications Management - Utrecht University
- Bachelor's in Communication & Media - Hogeschool INHOLLAND
- Summer Course in Corporate Communication - Erasmus University Rotterdam
- High School - CSG Willem van Oranje
Skills and Expertise
- Branding & Marketing: Specialized in (re)positioning brands, launching new brands, and developing innovative communication concepts.
- Change Management: Adept at leading and managing significant change initiatives within organizations.
- Media Strategy: Proficient in devising media strategies, establishing media partnerships, and media buying.
- Team Leadership: Skilled in building effective teams, fostering a collaborative environment, and inspiring staff at all levels.
Notable Achievements
- Recent Activity: Shared professional insights and recaps of successful events, showcasing the strategic initiatives and keynotes highlighting industry trends, such as plant-based food.
- Impactful Communications: Effectively communicates and connects with various stakeholders, from board members to frontline employees, ensuring alignment with new concepts and developments.
Contact Information
For further discussions or inquiries regarding partnerships or marketing initiatives, Jolanda Ravenek can be reached through Value Factory Ventures' main contact channels at:
- Email: info@valuefactory.vc
- Address: Krommeweg 12, 2988 CB Ridderkerk, The Netherlands
Overall, Jolanda Ravenek's extensive experience and strategic mindset make her a valuable asset to Value Factory Ventures, significantly contributing to the branding and marketing efforts of the groundbreaking startups they support.
