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Jon Boyer

Director of Sales

Jon Boyer - Director of Sales, Zapier



Role and Responsibilities


Jon Boyer currently serves as the Director of Sales at Zapier. He is focused on building out the Upmarket Go-to-Market (GTM) strategy, overseeing Sales, Account Management, and Solutions Engineering. Jon leads teams that work with some of the world’s largest enterprises, delivering advanced automation and workflow solutions.

Professional Achievements


  • Sales and Leadership: Jon’s leadership has been credited with substantial growth in Zapier’s GTM organization, driving the recruitment of sales personnel to support the next phase of company growth.

  • Customer Success: Actively involved in hiring for critical roles such as the Director of Customer Success, which emphasizes his commitment to post-sales motions and enhancing customer enablement.

  • Product Involvement: Prominent in promoting Zapier's innovative product launches, including AI-powered automation tools and no-code web app customization interfaces.

  • Event Promotion: Plays a key role in organizing and promoting significant company events, such as ZapConnect, a virtual user conference aimed at showcasing Zapier’s capabilities and new developments.


Key Skills and Methodologies


  • Open-ended Questions: Jon places a strong emphasis on utilizing open-ended questions in sales discovery to elicit detailed and thoughtful responses from prospects. He coaches his team to leverage these questions beginning with words like Who, What, Where, Why, Tell Me, Explain, Describe, and Help me understand.

  • Burnout Management: Emphasizes the importance of self-care, regular breaks, and setting boundaries to maintain productivity and prevent burnout in high-pressure sales environments.

  • Interview Techniques: Advocates for assessing self-awareness and resilience in candidates by asking about the most difficult feedback they've received and how it shaped their career.

  • Metrics for Pay Raises: Prioritizes mastery of craft, impact on revenue, and appropriate professional behavior when justifying pay raises. Specific KPIs include revenue growth, customer acquisition, deal size, process improvements, and contributions to the team’s success.


Insights from Jon Boyer’s LinkedIn Activities


  • Hiring Initiatives: Actively involved in expanding the sales team with a current focus on hiring a Sales Assist Representative.

  • Thought Leadership: Frequent contributor to discussions about leveraging automation in GTM strategies, highlighting the revolutionary impact of AI on workflow processes.

  • Community Engagement: Regularly posts about advancements in sales strategies and customer success, emphasizing his role as a thought leader within the sales community.


LinkedIn and Sharebird Contributions


Jon Boyer leverages his LinkedIn and Sharebird profiles to share insights and practical tips on various aspects of sales and leadership. He discusses frameworks like the VIP Model (Vision, Impact, People) to evaluate new opportunities, and strategies to develop a successful sales career.

Technical Expertise


Jon has demonstrated expertise in developing and mentoring sales teams, managing large-scale GTM strategies, and implementing customer success initiatives. His depth of knowledge in automation technology and AI integration is evident from his role in promoting new product capabilities and enhancements at Zapier.

Professional Summary


Jon Boyer is a seasoned sales executive with a proven track record in leading high-performing teams and driving substantial growth at Zapier. His comprehensive approach to sales leadership, combined with his focus on innovative product solutions and customer success, positions him as a valuable contact for collaborations and strategic sales discussions.

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By analyzing Jon Boyer’s professional profile and contributions, it is clear that he is a pivotal figure in Zapier’s growth strategy, making him an essential contact for discussions related to sales enhancement and automation technology offerings.