Professional Summary

Professional Overview

Jon Chang is a seasoned marketing executive with over a decade of experience driving growth and digital transformation. As the VP of Growth Marketing at theSkimm, he is responsible for spearheading the company's acquisition and retention strategies, leveraging his deep expertise in data-driven marketing, digital analytics, and omnichannel campaign management.

Experience Summary

Current Role

As the VP of Growth Marketing at theSkimm, Jon is responsible for developing and executing integrated marketing campaigns to drive user growth, engagement, and retention. He oversees a team of marketing professionals and works closely with cross-functional stakeholders to develop and implement innovative strategies that align with the company's business objectives. Under his leadership, theSkimm has achieved significant milestones in user acquisition and customer lifetime value.

Career Progression

Prior to joining theSkimm, Jon held various academic and consulting roles, including Adjunct Professor at New York University, where he taught courses on digital marketing, social media analytics, and web analytics. He also founded his own consulting firm, Jon Chang Consulting, where he advised clients on growth marketing strategies and digital transformation initiatives.

Jon's extensive experience in the digital marketing landscape has been further enriched by his tenure as the Vice President of Growth Marketing at ShopShops, where he spearheaded the company's expansion and customer acquisition efforts.

Academic Background

Jon holds a Bachelor's degree in Marketing from New York University, where he graduated with distinction.

Areas of Expertise

• Growth marketing strategy and execution

• Digital analytics and performance optimization

• Omnichannel campaign management

• Lead generation and customer acquisition

• Retention and loyalty program development

• Cross-functional collaboration and team leadership

Professional Impact

Throughout his career, Jon has demonstrated a proven track record of driving measurable growth and transforming digital marketing operations. At theSkimm, he has implemented targeted campaigns that have resulted in significant increases in user acquisition and retention, contributing to the company's overall business success.

Conclusion

Jon Chang is a highly respected marketing executive with a passion for driving growth and innovation. With his deep industry expertise, analytical mindset, and strategic leadership, he is well-positioned to continue making a meaningful impact in the digital marketing landscape.