Jon Parise
Vice President, Marketing
Professional Overview
Jon Parise is an accomplished marketing executive with a proven track record of driving growth and innovation. As the Vice President of Marketing at Kigo, he is responsible for leading the company's global marketing strategy, optimizing digital channels, and enhancing brand awareness within the real estate technology industry.
Experience Summary
Current Role
As the Vice President of Marketing at Kigo, Jon is spearheading the company's marketing efforts, leveraging his deep expertise in customer-centric marketing to accelerate Kigo's market expansion. He is responsible for developing and executing integrated marketing campaigns, building strategic partnerships, and driving measurable impact on the company's revenue and brand positioning.
Career Progression
Prior to joining Kigo, Jon co-founded Gigantik, a leading customer engagement platform, serving as the Chief Revenue Officer. In this role, he successfully scaled the company's customer base and revenue, leading to a successful acquisition in 2024. Prior to that, he held marketing leadership positions at Kabbage, Inc. and rDialogue, where he honed his skills in customer and partner marketing, client strategy, and revenue growth.
Jon began his career in the non-profit sector, serving as the Director of Strategic Partnerships at Massachusetts Campus Compact and as an AmeriCorps*VISTA Leader, where he gained valuable experience in community engagement and partnership development.
Academic Background
Jon holds a Bachelor of Arts degree in Political Science from the University of Massachusetts, Amherst. During his time at the university, he was recognized for his academic excellence and leadership, serving as the President of the Student Government Association.
Areas of Expertise
- Digital marketing strategy and campaign management
- Customer and partner relationship management
- Growth hacking and revenue optimization
- Marketing technology implementation and optimization
- Strategic partnership development and alliance management
Professional Impact
Throughout his career, Jon has demonstrated a strong ability to drive business growth and innovation. At Gigantik, he played a key role in the company's rapid expansion, leading to a successful acquisition. At Kabbage, Inc., he spearheaded the development of innovative marketing campaigns that significantly enhanced the company's brand visibility and customer engagement.
Conclusion
With his extensive experience in marketing leadership, data-driven decision-making, and a strong customer-centric approach, Jon Parise is well-positioned to continue driving Kigo's marketing success and cementing the company's position as a leading provider of real estate technology solutions.
