Professional Summary

Professional Overview

Jonas Bedford-Strohm is an accomplished Chief Marketing Officer with extensive experience in strategic marketing, transformation, and communications. He currently serves as the Chief Marketing Officer at RESTO Athletic and Half Price Banners, where he is responsible for driving brand awareness, digital marketing initiatives, and revenue growth. Additionally, he is the Founder and Managing Director of BOZI Consulting, providing strategic advisory services to clients across various industries.

Experience Summary

Current Roles

Chief Marketing Officer, RESTO Athletic (2023-06-01 to Present)

Responsible for developing and executing comprehensive marketing strategies to drive brand visibility, customer acquisition, and revenue growth for the leading athletic apparel and equipment retailer.

Spearheaded the launch of a successful digital marketing campaign, resulting in a 25% increase in online sales within the first six months.

Implemented data-driven decision-making processes to optimize marketing spend and enhance campaign performance.

Chief Marketing Officer, Half Price Banners (2023-06-01 to Present)

Oversee all marketing and communications efforts for this leading banner and signage manufacturer, with a focus on strengthening brand positioning and expanding market share.

Revamped the company's digital presence, including the website and social media channels, leading to a 30% increase in website traffic and a 15% rise in lead generation.

Collaborated with the sales team to develop targeted marketing campaigns, resulting in a 20% year-over-year increase in new customer acquisitions.

Founder & Managing Director, BOZI Consulting (2022-09-01 to Present)

Provide strategic advisory services to clients in the areas of marketing, communications, and organizational transformation.

Advise senior leadership on developing and implementing effective marketing strategies to drive business growth and improve operational efficiency.

Deliver customized consulting solutions to clients, leading to an average 15% increase in key performance metrics within the first year of engagement.

Career Progression

Prior to his current roles, Jonas held various positions in marketing, strategy, and communications, including:

Marketing Consultant at RESTO Athletic and Half Price Banners (2023-01-01 to 2023-05-01)

Strategy Communications Advisor at ARD (2023-01-01 to 2023-12-01)

Transformation Strategist at ARD (2022-02-01 to 2022-12-01)

Strategy Communications Manager at ARD (2020-08-01 to 2022-01-01)

Research Fellow at Zentrum für Ethik der Medien und der digitalen Gesellschaft (2017-07-01 to 2022-12-01)

Throughout his career, Jonas has demonstrated a strong ability to drive organizational transformation, optimize marketing strategies, and deliver measurable business impact.

Academic Background

Jonas holds a Master's degree in Communications and Media Studies from the University of Leipzig, where he graduated with distinction. He is also a Certified Digital Marketing Specialist and has completed executive education programs in strategic management and organizational leadership.

Areas of Expertise

Strategic marketing and brand management

Digital marketing and online customer acquisition

Communications and stakeholder engagement

Organizational transformation and change management

Data-driven decision-making and performance optimization

Professional Impact

Delivered a 25% increase in online sales for RESTO Athletic through a successful digital marketing campaign

Drove a 30% increase in website traffic and 15% rise in lead generation for Half Price Banners by revamping the company's digital presence

Achieved an average 15% increase in key performance metrics for BOZI Consulting's clients through customized consulting solutions

Recognized as a thought leader in the industry, with published articles and research contributions in the field of media ethics and digital society

Conclusion

With his extensive experience in strategic marketing, organizational transformation, and communications, Jonas Bedford-Strohm is a versatile and highly sought-after Chief Marketing Officer. His proven track record of driving measurable business impact, combined with his industry expertise and innovative mindset, make him a valuable asset to the organizations he serves.