JA

Jonathan Alvarado

Chief Executive Officer

Professional Summary



Jonathan Alvarado serves as the CEO of Soil Connect, a leading tech-enabled dirt brokerage and soil management services company. Alvarado is responsible for overseeing the company's growth, revenue generation, business development, and customer acquisition and retention strategies. His role extends to being the lead thought partner to the founder, Cliff Fetner, and playing a key role in fundraising efforts for the leadership team.

Professional Experience



Current Position: CEO at Soil Connect


  • Responsibilities:

  • Growth Oversight: Leading business development and customer acquisition efforts.

  • Revenue Generation: Developing strategies to drive company revenue.

  • Customer Acquisition and Retention: Crafting and executing plans to attract and retain clients.

  • Business Development: Identifying and pursuing new business opportunities.

  • Fundraising: Leading efforts to secure funding and investment.


Previous Roles:


  • National Vice President of Sales at TRUX:

  • Managed and built sales engines that increased sales by over 6,000%.

  • Helped achieve profitability in less than three years.


  • Sales and Business Development at StoneMakers Corporation:

  • Served as interim Director of Sales and Business Development.

  • Eventually promoted to Assistant Director, leading an international sales team.


Location


  • Greater Boston Area


Publications & Thought Leadership


  • Post on LinkedIn (May 20, 2024): Insights on making Soil Connect a one-stop-shop for all dirt-related needs.

  • CEO Insights (Jan 8, 2024): Discussing soil management and its importance in the construction industry.


Skills and Expertise


  • Construction Technology: Deep understanding of disruptive platforms in construction tech.

  • Sales Leadership: Proven track record in building high-growth sales engines.

  • Business Development: Expertise in identifying and capitalizing on new business opportunities.

  • Customer Acquisition & Retention: Innovative strategies to attract and retain customers.

  • Fundraising: Leading roles in securing investments.


Education


  • Background in Small Business Management, Marketing, and Finance.

  • Also studied Music with a focus on Vocal Performance.


Contact Information





Key Achievements


  • Successfully grew sales at TRUX by 6,000% and achieved profitability in under three years.

  • Transitioned Soil Connect into a key player in the dirt and aggregates marketplace.


Additional Information


Soil Connect:
  • Founded by: Cliff Fetner and Daniel Fetner in 2019.

  • Mission: To make sourcing, tracking, and managing the movement of dirt and aggregates quicker, easier, and less expensive.


This professional profile for Jonathan Alvarado encompasses his roles, responsibilities, and significant achievements, providing a comprehensive overview for strategic engagement in the construction technology sector.