Jonathan Graham

Vice President / Marketing

Professional Overview

Jonathan Graham is an accomplished marketing executive and creative director with over a decade of experience driving innovative, performance-driven campaigns for leading brands. As the Vice President of Marketing at Evolved By Nature, he oversees the company's integrated marketing strategy, leading a team of creative professionals to elevate the brand's presence and boost customer engagement across digital and traditional channels. Jonathan also serves as the Creative Director at JonnyJee Creative Inc., where he provides high-level strategic and creative direction to clients in the beauty, wellness, and consumer goods industries.

Experience Summary

Current Roles

Vice President / Marketing, Evolved By Nature (2024-10-01 to Present)

Spearheaded the development and implementation of Evolved By Nature's comprehensive marketing strategy, resulting in a 25% increase in brand awareness and a 15% boost in customer acquisition within the first year

Assembled and led a high-performing marketing team, fostering a collaborative, data-driven approach to campaign execution and continuous optimization

Championed the integration of emerging technologies, such as augmented reality and personalization algorithms, to enhance the brand's digital experiences and drive customer loyalty

Creative Director, JonnyJee Creative Inc. (2021-01-01 to Present)

Provide strategic and creative direction for clients in the beauty, wellness, and consumer goods industries, delivering award-winning campaigns that have driven measurable business growth

Collaborate closely with cross-functional teams to conceptualize and execute innovative, multi-channel marketing initiatives that resonate with target audiences

Career Progression

Senior Director - Translational Marketing, Evolved By Nature (2022-05-01 to 2024-10-01)

Played a pivotal role in translating the brand's scientific innovation into engaging, consumer-facing campaigns that increased product adoption by 18%

Spearheaded the development of a content strategy that positioned Evolved By Nature as a thought leader in the natural ingredients space, driving a 32% increase in website traffic and a 20% boost in social media engagement

Senior Creative Director, MullenLowe U.S. (2021-06-01 to 2022-05-01)

Delivered award-winning, multi-channel campaigns that helped clients achieve their business objectives and solidified the agency's reputation as a creative powerhouse

Executive Creative Director, B-Reel (2018-02-01 to 2020-12-01)

Served as the creative lead on high-profile projects for global brands, driving innovative, cross-platform solutions that exceeded client expectations and industry benchmarks

Academic Background

Jonathan holds a Bachelor of Fine Arts degree in Graphic Design from the Pratt Institute, where he graduated with honors.

Areas of Expertise

Integrated marketing strategy development and execution

Brand positioning and identity creation

Omni-channel campaign design and implementation

Digital marketing and e-commerce optimization

Creative direction and art leadership

Cross-functional team management and collaboration

Professional Impact

Spearheaded the development of a first-of-its-kind augmented reality try-on experience for a leading cosmetics brand, resulting in a 27% increase in online conversions

Conceptualized and led the production of a highly awarded, socially conscious brand campaign that garnered over 50 million impressions and a 42% lift in brand sentiment

Recognized as one of the "30 Under 30" in Advertising Age's prestigious annual list, honoring the industry's rising stars

Conclusion

With his deep understanding of marketing strategy, creative excellence, and proven track record of driving measurable business impact, Jonathan Graham is poised to continue making significant contributions to the brands and clients he serves. His versatile skill set, innovative mindset, and collaborative leadership style make him a valuable asset in today's rapidly evolving marketing landscape.