Professional Summary
Professional Overview
Jonathan Keane is an accomplished growth marketing executive with over 15 years of experience driving digital transformation and revenue growth for leading technology and consumer brands. As the Head of Growth Marketing (Advisory) at Katalyst, he leverages his expertise in data-driven marketing strategies, digital acquisition, and omnichannel campaign optimization to help clients achieve sustainable business growth.
Experience Summary
Current Role
As the Head of Growth Marketing (Advisory) at Katalyst, Jonathan is responsible for developing and executing comprehensive growth marketing strategies that integrate data analytics, digital advertising, content marketing, and customer engagement. He works closely with cross-functional teams to identify and capitalize on emerging market opportunities, optimize marketing spend, and drive measurable improvements in customer acquisition, retention, and lifetime value.
Career Progression
Prior to joining Katalyst, Jonathan held senior marketing roles at prominent organizations, including Lucid Motors, where he served as the Head of Growth Marketing, and McAfee, where he held leadership positions in APAC online acquisition and digital marketing. He has a proven track record of successfully scaling growth initiatives, improving marketing efficiency, and delivering impactful results for his clients and employers.
Academic Background
Jonathan holds a Bachelor of Business Administration (BBA) degree with a concentration in Marketing from the University of Technology, Sydney.
Areas of Expertise
- Digital marketing strategy and execution
- Growth hacking and customer acquisition
- Data-driven decision making and performance optimization
- Omnichannel campaign management and optimization
- Lead generation, nurturing, and conversion rate improvement
- Marketing technology integration and process automation
Professional Impact
Throughout his career, Jonathan has led the successful implementation of numerous high-impact marketing initiatives, including the development of a personalized email automation system that drove a 25% increase in customer engagement and a 15% uplift in conversion rates for a global software company. He has also spearheaded the launch of a comprehensive content marketing strategy that resulted in a 40% year-over-year increase in organic website traffic and a 35% boost in marketing-qualified leads for a leading electric vehicle manufacturer.
Conclusion
With his deep expertise in data-driven growth marketing, proven track record of delivering measurable results, and a passion for driving innovation, Jonathan Keane is well-positioned to help Katalyst's clients navigate the ever-evolving digital landscape and achieve their ambitious growth objectives.
