Jonathan Weinberg
Founder & CEO, Builder Prime
[LinkedIn](http://www.linkedin.com/in/jonathanweinberg)
Location: New York City Metropolitan Area
Executive Overview
Jonathan Weinberg is the Founder and Chief Executive Officer of Builder Prime, a leading software solution provider in the home improvement and specialty trade contracting industry. With a strong background in software engineering and business, Weinberg has scaled Builder Prime from the ground up, achieving significant traction, robust customer advocacy, and industry recognition. Under his leadership, Builder Prime has positioned itself as an all-in-one business management platform—integrating CRM, estimating, production management, payments, reporting, and marketing automation with a focus on contractors’ unique operational needs.
Professional Background
Education
- Master of Science, Electronic Commerce
Carnegie Mellon University – Tepper School of Business
2003 – 2004
- Bachelor of Arts
University at Buffalo
1999 – 2003
Career Trajectory & Company Foundation
Jonathan Weinberg began his career in corporate software engineering and management, accruing over a decade of industry experience before transitioning into entrepreneurship. Motivated by a personal home remodeling experience and the realization of inefficiencies within contractor management processes, he founded Builder Prime. After self-funding development and extensive consultation with industry contacts, Weinberg moved to full-time commitment on the project in 2016. Initial product iterations focused on project and production management, eventually pivoting to a full-featured contractor CRM in response to direct user feedback and market demand.
- 2016: Transitioned to full-time Founder/CEO of Builder Prime
- 2017: Acquired first paying customer
- 2020: Selected for TinySeed accelerator (Spring 2020 cohort)
- 2023: Secured Series A financing led by Blueprint Equity, with continued backing from TinySeed
Leadership & Team
- Team Growth: Expanded from 3 to 5 employees by late 2022, with plans to increase headcount to 7.
- Leadership Approach: Results-oriented, customer-centric, and highly adaptive. Prioritizes firing himself from operational roles to focus on strategic growth, marketing, and product development.
- Founder’s Perspective: Actively involved in all aspects of the business, with hands-on experience as both the product developer and an industry user (emphasizing close customer interaction and feedback loops).
Builder Prime: Company Profile
Company: Builder Prime, Inc.
Industry: Software Development for Specialty Trade Contractors
Location: North America (serving >25 trades across the U.S.)
Size: 51–200 employees
Website: [builderprime.com](https://www.builderprime.com/)
Product Overview
Builder Prime is an end-to-end SaaS platform designed for residential specialty-trade contractors, supporting the entire project lifecycle:
- CRM: Lead management from intake to referral, with automated tracking and follow-up
- Sales & Estimating: On-site branded estimates, job costing, digital signatures
- Production Management: Scheduling, GPS-based time cards, subcontractor management, work orders
- Payments: Integrated invoicing, ACH, credit card payments, QuickBooks sync
- Reporting: Automated KPI measurement, actionable business intelligence
- Marketing Automation: Multi-channel tools including SMS/text, emails, and customizable flows
- Integrations: API connectivity with QuickBooks, CompanyCam, GreenSky, Aircall, RingCentral, Google Calendar, Outlook, and more
Key Differentiators
- All-in-One Platform: Builder Prime eliminates the need for multiple, disconnected solutions, consolidating operations into a single ecosystem—streamlining workflows and reducing operational friction.
- Customization: High degree of configurability for job info pages, processes, and reporting.
- Vertical Focus: Specifically designed for verticals such as Windows & Doors, Roofing, Siding, Remodeling, Painting, Concrete Coatings, Fencing, One-Day Bath, and Outdoor Living.
- Customer-Driven Development: Features and platform directions are heavily influenced by frequent, deep customer interactions and tailored feedback.
Market Recognition
- Awarded top honors by Capterra in 2025 for subcontractor software performance.
- High retention and user enthusiasm: Cited for net negative churn and rapid user-driven word-of-mouth market expansion.
- Customer Success: Customer testimonials highlight dramatic improvements, such as:
- Gross profit margin increases (e.g., from 15% to 47%)
- Close rate increases (e.g., 68% boost in some companies)
- Operational efficiency: Significant reduction in time and complexity for sales, estimating, production, and payments.
- Revenue Impact: Metrics such as 63% sales increase and 81% growth in contracts sold for some clients
Industry & Investment Activity
- Series A Funding: Closed in May 2023, led by Blueprint Equity with participation from TinySeed. Proceeds allocated for accelerating growth, enhancing product development, and expanding customer support.
- Board Expansion: Alongside this funding, Sheldon Lewis (Managing Partner, Blueprint Equity) joined the Builder Prime Board of Directors.
- Strategic Partnerships: Emphasis on integrations with home improvement vertical applications and facilitation of dealer meetings through manufacturer relationships.
- Accelerator Experience: Member of the TinySeed Spring 2020 cohort, underscoring recognition within the SaaS founder and investment community.
Customer, Market, and Product Insights
- Customer Base: Contractors across North America, spanning over 25 trades/sub-industries
- Core Value Proposition: Replace multiple point solutions with a unified system, increase visibility and accuracy, and enable scaling without operational chaos.
- Customer Sentiment: Users regard Builder Prime as mission-critical; companies cite the platform as transformative to their business growth, workflow automation, and financial results.
- Industry Reputation: Builder Prime is increasingly recognized as a "mini-brand" within home improvement contracting circles; growing dealer and manufacturer partnerships amplify that reputation.
Media and Thought Leadership
- Frequent Podcast & Webinar Appearances: Jonathan Weinberg is active in industry and SaaS founder communities, sharing experiences on product-market fit, SaaS growth, fundraising, and founder decision-making (e.g., Startups For the Rest of Us Episode 630).
- Content Initiatives: Builder Prime maintains a rich library of resources, including webinars, testimonials, case studies, podcasts, and comparison guides.
- Social Media: Active presence on Twitter/X (@jonathan_codes) and LinkedIn, both for Builder Prime and personal professional engagement.
Actionable Insights
- Growth-Oriented Leader: Weinberg’s strong technical and business acumen, combined with deep customer intimacy, positions him as an influential, open-minded decision-maker receptive to partnerships and solutions that further operational efficiency, scalability, and customer satisfaction.
- Investment-ready Organization: Recent capital injection and founder intent to "fire himself" from operational bottlenecks suggest Builder Prime is entering a new growth phase, likely focused on accelerated product development, marketing expansion, and improved customer onboarding/support experience.
- Distinct Technology Buyer: Builder Prime’s product scope and customer profile indicate an appetite for integrations that streamline contractor operations, data analytics/BI, multi-location management, and value-added workflow enhancements.
- Customer Advocacy and Support are Differentiators: High-touch service, customization, and responsiveness are non-negotiable expectations for Builder Prime’s leadership team and client base.
Contact Details
- Email: hello@builderprime.com
- Phone: (917) 336-3375
Summary of Key Attributes
| Attribute | Details |
|-------------------|--------------------------------------------------------|
| Name | Jonathan Weinberg |
| Title | Founder & CEO |
| Company | Builder Prime |
| Location | New York City Metropolitan Area |
| Education | M.S., Electronic Commerce, CMU Tepper; B.A., UB |
| Funding | Series A closed May 2023 (Blueprint Equity, TinySeed) |
| Employees | 51–200 overall | Team led by core 5+ and growing |
| Product | All-in-one CRM, Estimating, Prod. Mgmt, Payments, etc. |
| Industry | Software for Specialty-Trades/Home Improvement |
| Influence | Industry podcast guest, content producer, SaaS leader |
Jonathan Weinberg is a growth-oriented, highly responsive SaaS founder with a reputation for product innovation and customer success in the contractor software space. Builder Prime’s robust platform, demonstrated operational impact, and recent investment mark the company as a significant technology player for specialty contractors in North America, poised for sustained expansion.
