Jonathan Wilbur

Sr. Director, Global B2C CRM Technology & Operations

Professional Overview

Jonathan Wilbur is an experienced senior leader in the e-commerce and retail technology domain, with a strong focus on driving customer relationship management (CRM) and digital marketing strategy and operations. In his current role as Sr. Director, Global B2C CRM Technology & Operations at Fanatics, Inc., he oversees the company's global CRM technology and operations, playing a pivotal part in enhancing customer engagement and optimizing the overall customer experience.

Experience Summary

Current Role

As the Sr. Director, Global B2C CRM Technology & Operations at Fanatics, Inc., Jonathan is responsible for leading the strategic direction and execution of the company's CRM technology platform and operations across its global B2C business. He manages a team of technology and operations professionals to ensure seamless integration and optimization of the CRM ecosystem, including email marketing, personalization, and customer data management. Under his leadership, the CRM team has delivered significant improvements in customer lifetime value, campaign performance, and data-driven decision-making.

Career Progression

Prior to his current role, Jonathan held several key positions at Fanatics, Inc., including Director of CRM Operations & Technology and Director of Email Marketing. In these roles, he spearheaded the transformation of the company's email marketing program, driving a 30% increase in email revenue and a 20% improvement in customer engagement. He also led the implementation and integration of various CRM and marketing automation platforms, enhancing the company's ability to personalize customer interactions and optimize marketing campaigns.

Before joining Fanatics, Jonathan gained valuable experience as an E-Commerce Analyst at Venus and GSI Commerce, where he honed his skills in data analysis, digital marketing, and e-commerce operations.

Academic Background

Jonathan holds a Bachelor of Science degree in Business Administration with a concentration in Management Information Systems from the University of Florida.

Areas of Expertise

• CRM technology and operations management

• Email marketing strategy and optimization

• Customer data management and analytics

• E-commerce performance optimization

• Cross-functional team leadership and collaboration

Professional Impact

During his tenure at Fanatics, Inc., Jonathan has been instrumental in driving the company's global CRM initiatives, resulting in significant improvements in customer engagement, revenue, and overall operational efficiency. He has led the implementation of advanced CRM and marketing automation tools, enabling the organization to deliver a more personalized and data-driven customer experience.

Conclusion

With his extensive experience in e-commerce, CRM, and digital marketing, Jonathan Wilbur is a seasoned technology and operations leader who is well-equipped to drive innovation and success in the fast-paced retail industry. His strategic vision, technical expertise, and collaborative leadership style make him a valuable asset to Fanatics, Inc. as the company continues to enhance its global customer relationships and optimize its e-commerce operations.