Jonathan Woodlee

Vice President of Marketing, Demand Generation

Professional Overview

Jonathan Woodlee is an accomplished marketing executive with over 15 years of experience driving demand generation and marketing strategy across the healthcare and consumer goods industries. As the Vice President of Marketing, Demand Generation at Lumeris, he leads a team responsible for developing and executing integrated marketing campaigns to drive qualified leads and accelerate revenue growth.

Experience Summary

Current Role

As the Vice President of Marketing, Demand Generation at Lumeris, Jonathan is responsible for overseeing the company's demand generation strategy and initiatives. In this role, he has built a high-performing team that has consistently exceeded lead generation and revenue targets through the deployment of targeted, data-driven marketing campaigns. Under his leadership, Lumeris has seen a 25% year-over-year increase in qualified leads and a 20% improvement in marketing-sourced revenue.

Career Progression

Prior to joining Lumeris, Jonathan served as the Director of Marketing at Parallon, where he was instrumental in developing and implementing marketing strategies that supported the company's growth from a regional to a national provider of healthcare revenue cycle management services. During his tenure, he led the rebranding of Parallon, which resulted in a 35% increase in brand awareness and a 20% improvement in lead conversion rates.

Before Parallon, Jonathan held marketing roles at Summus Medical Laser, Danaher Corporation, and Oreck Corporation, where he gained extensive experience in product marketing, demand generation, and digital marketing. Throughout his career, he has consistently demonstrated the ability to drive measurable results and contribute to the overall success of the organizations he has served.

Academic Background

Jonathan holds a Bachelor of Business Administration degree in Marketing from the University of Tennessee, Knoxville, where he graduated with honors.

Areas of Expertise

• Demand generation strategy and execution

• Integrated marketing campaign development

• Digital marketing, including SEO, PPC, and social media

• Marketing automation and lead management

• Brand strategy and positioning

• Revenue growth and ROI optimization

Professional Impact

At Lumeris, Jonathan has been instrumental in the development and implementation of a comprehensive demand generation strategy that has resulted in a 25% increase in qualified leads and a 20% improvement in marketing-sourced revenue. Additionally, he has played a key role in the company's marketing team restructuring, which has led to a more efficient and effective marketing operations.

Conclusion

With his proven track record of driving marketing success, Jonathan Woodlee is a strategic and innovative marketing leader who is poised to continue making a significant impact in the healthcare and consumer goods industries. His deep understanding of demand generation, coupled with his ability to build high-performing teams and deliver measurable results, make him a valuable asset to any organization.