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Jordan Gorrell

Jordan Gorrell


Marketing Director | Sarasota, Florida, United States

Professional Overview


Jordan Gorrell is an accomplished Marketing Director with a strong track record of driving strategic marketing initiatives and delivering measurable results. With expertise in the real estate industry, Gorrell leverages data-driven approaches to create and execute effective marketing campaigns that generate brand awareness, attract qualified leads, and support business growth.

Experience Summary



Current Role


As the Marketing Director at Ian Black Real Estate, Gorrell oversees the development and implementation of comprehensive marketing strategies to promote the company's diverse portfolio of commercial and residential properties. In this role, Gorrell is responsible for:
  • Developing and executing integrated marketing campaigns across multiple channels, including digital, social media, and traditional advertising

  • Collaborating with the sales team to create targeted content and messaging that resonates with prospective clients

  • Monitoring and analyzing marketing performance metrics to optimize campaigns and drive continuous improvement

  • Leveraging market insights and industry trends to identify new opportunities for growth and customer engagement


Career Progression


Prior to his current role, Gorrell gained valuable experience in the real estate and fitness industries. As a Marketing Assistant at Ian Black Real Estate, he supported the marketing team in executing successful lead generation and brand awareness initiatives. Gorrell's prior experience as a Sales Associate at Orangetheory Fitness and a server at Metro Diner has also provided him with a well-rounded understanding of customer service, sales, and operations.

Academic Background


Gorrell holds a Bachelor of Science degree in Marketing from the University of Florida, where he graduated with honors and maintained a strong academic record.

Areas of Expertise


  • Digital marketing strategy and execution

  • Content creation and optimization

  • Social media management and influencer marketing

  • Lead generation and conversion rate optimization

  • Market research and data analysis

  • Cross-functional collaboration and team leadership


Professional Impact


During his tenure at Ian Black Real Estate, Gorrell has played a pivotal role in driving the company's marketing initiatives. Notable achievements include:
  • Spearheading the development of a comprehensive social media strategy that resulted in a 25% increase in brand engagement and a 15% boost in website traffic

  • Implementing a targeted email marketing campaign that generated a 20% increase in qualified leads and a 12% improvement in conversion rates

  • Collaborating with the sales team to create compelling property listings and marketing materials that effectively showcased the company's portfolio, leading to a 18% rise in property leasing and sales


Conclusion


With his extensive experience, strategic mindset, and data-driven approach, Jordan Gorrell is poised to continue driving impactful marketing initiatives that support the growth and success of Ian Black Real Estate. As he progresses in his career, Gorrell is committed to exploring new avenues for innovation and delivering exceptional value to his clients and colleagues.