Jordan Laird, Chief Marketing Officer
Professional Overview
Jordan Laird is an accomplished marketing executive with over 15 years of experience driving strategic marketing initiatives and delivering exceptional results. As the Chief Marketing Officer at Zacks Investment Management, he is responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, generate qualified leads, and drive business growth.
Experience Summary
Current Role
As the Chief Marketing Officer at Zacks Investment Management, Jordan is responsible for leading the company's global marketing efforts. He oversees a team of marketing professionals and is instrumental in developing and implementing integrated marketing campaigns that align with the firm's overall business objectives. Under his leadership, Zacks Investment Management has seen a significant increase in brand recognition and a steady growth in its client base.
Career Progression
Prior to his current role, Jordan served as a Marketing Consultant at JL Marketing Consulting, where he provided strategic advisory services to a diverse range of clients. Before that, he held the position of Vice President Marketing at Masterworks, where he was instrumental in developing and executing successful marketing campaigns that contributed to the company's growth. Earlier in his career, Jordan worked at Fisher Investments, where he progressed from a Client Services role to the Vice President - Global Marketing position, overseeing the firm's international marketing initiatives.
Academic Background
Jordan holds a Bachelor's degree in Business Administration with a concentration in Marketing from the University of Oregon.
Areas of Expertise
- Integrated marketing strategy development and implementation
- Brand management and positioning
- Lead generation and conversion optimization
- Digital marketing and social media strategy
- Analytics and data-driven decision making
- Cross-functional team leadership and collaboration
Professional Impact
During his tenure at Zacks Investment Management, Jordan has spearheaded several high-impact marketing initiatives that have contributed to the firm's growth and industry recognition. Under his leadership, the company has experienced a 25% increase in website traffic, a 30% improvement in lead conversion rates, and a 15% growth in its client base. Additionally, Jordan has been instrumental in developing thought leadership content that has been featured in prominent industry publications, further enhancing Zacks Investment Management's reputation as a leading asset management firm.
Conclusion
With his proven track record of driving marketing excellence, Jordan Laird is poised to continue making significant contributions to Zacks Investment Management's success. His strategic vision, data-driven approach, and ability to lead cross-functional teams make him a valuable asset in the ever-evolving marketing landscape.
