Jordan Lebaron

Divisional Vice President, Growth Marketing

Professional Overview
Jordan Lebaron is an accomplished marketing executive with over 15 years of experience driving growth and innovation for leading consumer brands. As the Divisional Vice President of Growth Marketing at REI, he is responsible for overseeing the company's multi-channel marketing strategy and spearheading data-driven initiatives to acquire new customers and deepen engagement with the brand's loyal community.

Experience Summary

Current Role
In his current role, Jordan leads a cross-functional team of marketing specialists in developing and executing integrated campaigns across digital, physical, and social channels. He has been instrumental in implementing advanced analytics and attribution modeling to optimize marketing spend and deliver measurable impact on REI's top-line growth. Under his leadership, the company has seen a 25% increase in online sales conversion rates and a 20% lift in customer lifetime value.

Career Progression
Prior to his current position, Jordan held several senior marketing roles at REI, including Divisional Vice President of Marketing Channels and Divisional Vice President of Marketing Channels & Analytics. In these positions, he was responsible for driving the evolution of the company's marketing technology stack, automating key workflows, and enhancing the customer journey through personalized touchpoints.

Earlier in his career, Jordan served as a Manager of Consulting at Adobe Systems and a Senior Consultant at Omniture, where he helped numerous clients optimize their digital marketing strategies and leverage data-driven insights to improve business performance. He also co-founded and served as Chief Operating Officer of Marketecture, Inc., a successful marketing technology startup.

Academic Background
Jordan holds a Bachelor of Science in Business Administration from the University of Washington, where he graduated with honors.

Areas of Expertise

• Digital marketing strategy and execution

• Customer acquisition and retention

• Marketing automation and analytics

• E-commerce optimization

• Cross-channel campaign management

• Data-driven decision making

• Team leadership and talent development

Professional Impact
Throughout his career, Jordan has demonstrated a proven track record of driving transformative growth for the organizations he has served. His ability to blend strategic vision with analytical rigor has enabled him to consistently deliver innovative marketing solutions that have a tangible impact on business performance.

Conclusion
With his deep expertise in growth marketing, data analytics, and organizational leadership, Jordan Lebaron is poised to continue making a significant impact at REI as the company navigates the evolving retail landscape. His passion for leveraging data and technology to enhance the customer experience makes him a valuable asset to the organization and a respected thought leader in the industry.