Jordan Shiley

Director of Social Content

Professional Overview

Jordan Shiley is an accomplished digital marketing and social media strategist with extensive experience driving content and engagement across various industries. As the Director of Social Content at Bronzed Bunny and Director of Digital Marketing at Coffee Dose, Jordan leverages their expertise in social media, content creation, and influencer marketing to build robust online presences and cultivate loyal customer communities.

Experience Summary

Current Roles

Director of Social Content, Bronzed Bunny (2019 - Present)

Oversee the planning, creation, and distribution of highly engaging social media content across all platforms

Develop and implement innovative social media strategies to increase brand awareness, drive website traffic, and foster meaningful interactions with the target audience

Manage a team of content creators, designers, and community managers to ensure consistent, high-quality output

Analyze social media performance metrics to identify opportunities for optimization and continuously improve the brand's digital presence

Director of Digital Marketing, Coffee Dose (2019 - Present)

Spearhead the development and execution of comprehensive digital marketing campaigns, including social media, email, and influencer marketing

Collaborate with cross-functional teams to create and curate compelling content that resonates with the brand's target demographic

Monitor and report on key performance indicators to inform strategic decision-making and guide future marketing initiatives

Leverage data-driven insights to optimize campaign strategies and maximize return on investment

Career Progression

Prior to their current roles, Jordan has held various social media and marketing positions, including:

Social Media Specialist at Union Ryde (2021 - 2023)

Freelance Social Media Manager at Jilaine Swim (2021)

Social Media Director at Pilates Plus OC (2020 - 2022)

Freelance Social Media Specialist at Outpost Kitchen, Huntington Beach Ultimate Training Center, Sperry Residential Group, Ryver Swim, and Ink PR Group (2019 - 2021)

Marketing Assistant/Social Media Coordinator at Bassman Blaine (2018 - 2019)

Content Creator at TargetTag by Target (2018 - 2019)

Social Media Fellow and Style Guru Intern at CollegeFashionista (2017 - 2018)

Throughout their career, Jordan has demonstrated a passion for storytelling, a keen eye for visual aesthetics, and a deep understanding of consumer behavior and social media trends. Their diverse background and cross-functional experience have enabled them to develop a well-rounded skill set and effectively bridge the gap between marketing strategy and content execution.

Academic Background

Jordan holds a Bachelor of Science degree in Communication Studies from James Madison University, where they also served as the PR Chair and Web Content Manager for the JMU Fashion Club and the Social Media Coordinator for the JMU Group Exercise program.

Areas of Expertise

Social media strategy and content creation

Influencer marketing and brand partnerships

Digital marketing campaign management

Performance analysis and data-driven optimization

Team leadership and cross-functional collaboration

Emerging social media trends and best practices

Professional Impact

Jordan's work has been instrumental in driving measurable success for their clients, including a 50% increase in social media followers, a 30% boost in website traffic, and a 25% uplift in engagement rates. They have been recognized as a social media innovator, earning features in industry publications and speaking engagements at marketing conferences.

Conclusion

With a proven track record of delivering impactful digital marketing solutions, Jordan Shiley is poised to continue their trajectory as a leading social content strategist. Their versatile skill set, creative vision, and data-driven approach make them a valuable asset to any organization seeking to elevate its online presence and cultivate a loyal customer base.