Jordan Stephens
Director, Global Brand Marketing
Los Angeles, California, United States
Professional Overview
Jordan Stephens is a seasoned marketing professional with over 10 years of experience driving brand strategy and growth for leading beauty and consumer brands. As the Director of Global Brand Marketing at r.e.m. beauty by Ariana Grande, Jordan oversees the development and execution of comprehensive marketing campaigns to elevate the brand's international presence and connect with diverse consumer segments.
Experience Summary
Current Role
As the Director of Global Brand Marketing at r.e.m. beauty, Jordan is responsible for developing and implementing strategic marketing initiatives to support the brand's expansion into new global markets. Key achievements include:
- Spearheaded the launch of r.e.m. beauty's successful international e-commerce platform, driving a 32% increase in international sales
- Collaborated cross-functionally to create engaging, multi-channel marketing campaigns that increased brand awareness by 28% in target markets
- Leveraged data-driven insights to optimize the brand's digital and social media strategies, resulting in a 45% boost in customer engagement
Career Progression
Prior to joining r.e.m. beauty, Jordan held various marketing and brand management roles, including:
- Brand Manager, Beauty at The Honest Company, where they led the brand's skincare and cosmetics portfolio, resulting in a 24% increase in category sales
- Marketing Manager at florence by mills, where they drove the successful launch of the brand's Gen-Z focused product line, achieving 125% of revenue targets
- Trade Marketing Manager at Algenist, where they implemented innovative retail activation strategies that increased product visibility and sales by 18%
- Sales and Training Executive at The Honest Company, where they played a key role in expanding the brand's distribution network and training retail partners
Academic Background
Jordan holds a Bachelor of Science in Marketing from the University of Southern California, where they graduated cum laude.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development
- Digital and social media marketing
- Market research and data analysis
- Cross-functional collaboration
- Strategic planning and execution
Professional Impact
Throughout their career, Jordan has demonstrated a track record of driving measurable results and making meaningful contributions to the beauty and consumer industries. Their ability to combine data-driven insights with creative marketing strategies has consistently led to increased brand awareness, customer engagement, and revenue growth for the companies they have served.
Conclusion
With a diverse background in brand management, marketing, and sales, Jordan Stephens is a versatile and results-oriented marketing leader. As the Director of Global Brand Marketing at r.e.m. beauty, Jordan is poised to continue making a significant impact on the brand's international expansion and solidifying its position as a leading force in the competitive beauty landscape.
