Professional Summary
Professional Overview
Jordan Syms is a seasoned marketing professional with a strong track record of driving growth and innovation for leading organizations. As the Marketing Lead at UP.Labs, they leverage their expertise in growth strategy, venture building, and digital marketing to help ambitious startups and corporate ventures thrive.
Experience Summary
Current Role
At UP.Labs, Jordan is responsible for spearheading the marketing strategy and execution across the firm's portfolio of venture investments. They work closely with founders to develop and implement comprehensive marketing plans, leveraging their deep understanding of growth dynamics and their network of industry connections to drive measurable results.
Career Progression
Prior to UP.Labs, Jordan held various leadership positions at BCG Digital Ventures, where they served as a Lead Growth Architect and Senior Growth Architect, driving corporate growth strategy and venture building initiatives. They also gained valuable experience as a Venture Fellow at the Material Change Institute and as the Co-Founder and Advisor at Tapin2, a startup focused on innovative software solutions.
Jordan's earlier career includes roles as a Group Account Director at Prophet, a leading marketing and consulting firm, as well as positions in paid marketing and media strategy at Omaze and Direct Partners.
Academic Background
Jordan holds a Master of Business Administration from the University of Southern California and a Master of Arts in Urban Planning from the University of California, Los Angeles. They also earned a Bachelor of Arts in Anthropology from the University of California, Berkeley, and an Associate of Arts in Anthropology from Pasadena City College.
Areas of Expertise
- Growth strategy and implementation
- Venture building and new business creation
- Digital marketing and performance optimization
- Corporate innovation and transformation
- Entrepreneurship and startup advisory
Professional Impact
During their tenure at BCG Digital Ventures, Jordan played a pivotal role in the successful launch and scaling of several corporate venture initiatives, driving significant revenue growth and market impact. As a Venture Fellow at the Material Change Institute, they contributed to the development of innovative sustainability-focused ventures.
Jordan's diverse background and multifaceted expertise enable them to provide strategic insights and actionable solutions to the clients and startups they work with, consistently delivering measurable results and driving positive change within the industry.
Conclusion
With a steadfast commitment to innovation, growth, and positive impact, Jordan Syms is a respected marketing leader poised to continue making significant contributions to the success of UP.Labs and the broader startup ecosystem.
