Jordanna Tooke

Brand & Design Manager

Professional Overview
Jordanna Tooke is an accomplished Brand & Design Manager with over 13 years of experience in the access control and security industry. She is renowned for her strategic brand management, creative design expertise, and ability to drive impactful visual identity initiatives. Jordanna's extensive industry knowledge and innovative approach make her a valuable asset in elevating brand presence and customer experiences.

Experience Summary

Current Role
As the Brand & Design Manager at Paxton Access Ltd, Jordanna is responsible for leading the company's brand strategy and design vision. She oversees the development and implementation of consistent, visually-compelling brand assets across all customer touchpoints. Jordanna's design leadership has been instrumental in strengthening Paxton's brand recognition and reinforcing its position as a trusted industry leader.

Career Progression
Jordanna's career journey has been marked by progressive growth and increasing responsibilities. She joined Paxton Access Ltd in 2009 as a Senior Graphic Designer, where she honed her skills in crafting impactful visual communications. Jordanna's exceptional design work and strategic insights led to her promotion to the Brand & Design Manager role in 2022, where she now spearheads the company's branding and design initiatives.

Prior to Paxton, Jordanna gained valuable experience as a Graphic Designer at Newmetrics Creative and Newmetrics Ltd, as well as a Studio Assistant at Rephoto Publishing. These early career roles provided her with a strong foundation in graphic design, project management, and client collaboration.

Academic Background
Jordanna holds a Bachelor of Arts degree in Graphic Design from the University of Brighton, where she graduated with distinction. Her specialized education, coupled with her robust industry experience, has empowered Jordanna to drive innovative design solutions and elevate brand storytelling.

Areas of Expertise

• Brand strategy and identity development

• Visual design and art direction

• Digital and print asset creation

• Campaign conceptualization and execution

• Cross-functional collaboration and project management

• Emerging design trends and industry best practices

Professional Impact
Under Jordanna's creative leadership, Paxton Access Ltd has experienced a significant enhancement in its brand presence and customer engagement. She has spearheaded the redesign of the company's website, product packaging, and marketing materials, resulting in a cohesive and visually-striking brand ecosystem. Jordanna's design initiatives have garnered industry recognition, contributing to Paxton's increased market visibility and customer loyalty.

Conclusion
Jordanna Tooke's extensive expertise, innovative mindset, and proven track record in brand management and design make her a valuable asset to Paxton Access Ltd. With her strategic vision and creative talents, she continues to elevate the company's brand presence and deliver exceptional customer experiences that drive business success.