Professional Summary
Professional Overview
Jordi Ligero Martin is an experienced Marketing Automation Specialist with a strong track record of driving digital marketing initiatives and optimizing marketing operations. With a diverse background spanning marketing consulting, project management, and team leadership roles, he has developed a unique blend of technical expertise and strategic acumen. Jordi's industry focus is on leveraging marketing automation platforms and data-driven strategies to deliver measurable results for organizations.
Experience Summary
Current Role
As the Marketing Automation Specialist at aparca&go, Jordi is responsible for designing and implementing scalable marketing automation solutions to enhance the company's lead generation, customer engagement, and campaign management efforts. He leverages his in-depth knowledge of marketing automation tools and best practices to streamline workflows, optimize customer journeys, and drive revenue growth.
Career Progression
Jordi's professional journey has been marked by a steady ascent, with roles of increasing responsibility and impact. Prior to his current position, he served as the Consumer Community - Marketing Automation Specialist at ISDIN, where he played a pivotal role in automating the company's marketing processes and enhancing customer experiences. Before that, Jordi held leadership positions at Multiplica, including Marketing Automation - Team Leader Studio and Marketing Consultant - Project Manager - Marketing Operations. In these roles, he led cross-functional teams, spearheaded complex marketing initiatives, and demonstrated his expertise in marketing automation, CRM, and data-driven decision making.
Jordi's earlier career experience includes roles as a Marketing CRM and Postventa Communication specialist at VALLESCAR HOLDING, as well as positions in account management and client services at prominent advertising agencies such as Ente Publicidad, dec bbdo, RMG Connect, and Grey Group. This diverse background has equipped Jordi with a deep understanding of the marketing landscape and the ability to deliver innovative solutions that align with business objectives.
Academic Background
Jordi holds a degree in Communication Sciences from the Universitat Autònoma de Barcelona, where he also served as a professor of Communication Sciences. This academic foundation, combined with his extensive industry experience, has empowered Jordi to bridge the gap between theory and practice, delivering data-driven marketing strategies that drive tangible results.
Areas of Expertise
- Marketing automation strategy and implementation
- Campaign management and optimization
- Lead generation and nurturing
- Customer relationship management (CRM) systems
- Data analysis and reporting
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Jordi has made significant contributions to the organizations he has served. At ISDIN, he played a pivotal role in automating the company's marketing processes, resulting in improved customer engagement and increased marketing efficiency. As a Team Leader at Multiplica, Jordi led a talented team of marketing automation specialists, fostering a culture of innovation and continuous improvement. His ability to translate complex marketing challenges into streamlined, data-driven solutions has consistently delivered measurable business impact for his clients and employers.
Conclusion
With his diverse experience, technical expertise, and strategic mindset, Jordi Ligero Martin is poised to drive transformative marketing initiatives and deliver exceptional results for his current and future employers. As a Marketing Automation Specialist, he is dedicated to leveraging cutting-edge technologies and data-driven insights to optimize marketing operations, enhance customer experiences, and propel organizational growth.
