Professional Summary
Professional Overview
Jorge Fontanez is an accomplished business leader and marketing expert with a proven track record of driving sustainable growth and impact. As the Chief Executive Officer of B Lab U.S. & Canada, he is responsible for leading the organization's mission to redefine business success and create a more inclusive, equitable, and regenerative economy.
Experience Summary
Current Role
As the CEO of B Lab U.S. & Canada, Jorge is responsible for overseeing the organization's strategic direction, operations, and stakeholder engagement. Under his leadership, B Lab has expanded its impact, certifying over 4,000 Certified B Corporations and working with policymakers to pass benefit corporation legislation in 37 states. Jorge also serves as the Founder of Marca Studio, a marketing and branding consultancy, and as a Clinical Professor of Marketing at Bard Graduate Programs in Sustainability, where he shares his expertise with the next generation of sustainability leaders.
Career Progression
Prior to his current roles, Jorge held several notable positions, including Head of Partnerships at NextDayBetter, VP of Marketing Manager at JPMorgan Chase & Co., and Brand Manager at Colgate-Palmolive. Throughout his career, Jorge has consistently demonstrated his ability to drive innovation, build strategic partnerships, and deliver measurable results.
Academic Background
Jorge holds a Bachelor's degree in Business Administration from the University of Puerto Rico and a Master's degree in Marketing from the University of Pennsylvania. He is also a Fellow of the Business & Society Program at The Aspen Institute, where he collaborates with leading experts to shape the future of sustainable business practices.
Areas of Expertise
- Sustainable business models and impact-driven strategies
- Brand development and digital marketing
- Stakeholder engagement and coalition building
- Nonprofit leadership and organizational development
- Marketing and consumer insights
- Strategic planning and execution
Professional Impact
Jorge's work has had a significant impact on the sustainable business movement. As the CEO of B Lab U.S. & Canada, he has been instrumental in expanding the Certified B Corporation community, which includes over 4,000 companies worldwide committed to balancing profit and purpose. Additionally, his marketing expertise and innovative thinking have helped numerous organizations, from startups to multinational corporations, to enhance their social and environmental impact.
Conclusion
With his extensive experience, academic background, and unwavering commitment to sustainable business practices, Jorge Fontanez is a respected leader in the field of impact-driven entrepreneurship. As he continues to guide B Lab U.S. & Canada and his other ventures, he remains focused on redefining business success and creating a more equitable and regenerative future for all.
