Professional Overview

Jorge Laguna is a seasoned executive with expertise in testing and web analytics, currently serving as Director, Testing and Web Analytics at Adobe in San Francisco, California. His key expertise areas include digital analytics, web analytics, and media analytics, with a focus on the technology and digital media industries.

Experience Summary

Current Role

As Director, Testing and Web Analytics at Adobe, Jorge Laguna oversees the development and implementation of testing and web analytics strategies. His key responsibilities include leading cross-functional teams, driving business growth through data-driven decision making, and collaborating with stakeholders to optimize digital experiences. Although specific achievements are not provided, his current role underscores his expertise in leveraging data analytics to drive business outcomes.

Career Progression

Jorge Laguna's career trajectory spans over two decades, with notable previous roles including Head of Web Analytics, Digital Media at Adobe, Senior Director, Digital and Media Analytics at Hewlett Packard Enterprise, and Director, Global Analytics at eBay. This progression highlights his growth and expertise in digital analytics and his ability to adapt to evolving industry landscapes.

Areas of Expertise

Jorge Laguna's areas of expertise include industry-specific skills in digital analytics, technical competencies in web analytics tools, and leadership and management capabilities. His expertise enables him to drive business growth, optimize digital experiences, and lead high-performing teams.

Professional Impact

While specific notable projects or initiatives are not detailed, Jorge Laguna's career suggests significant contributions to the field of digital analytics. His leadership roles at prominent companies like Adobe, Hewlett Packard Enterprise, and eBay underscore his impact on driving business strategies through data-driven insights.

Conclusion

Jorge Laguna's professional trajectory is marked by consistent growth and a deepening expertise in digital analytics. Currently, as Director, Testing and Web Analytics at Adobe, he continues to focus on leveraging data analytics to drive business outcomes. His value proposition lies in his ability to lead teams, drive business growth, and optimize digital experiences through data-driven decision making.