Contact Overview
Name: Jorge Arturo Rodríguez López
Current Position: Chief Marketing Officer (CMO) & Head of Business Intelligence (BI), VP of Marketing
Company: Ben & Frank ([Company Website](https://www.benandfrank.com))
Location: Mexico City, Mexico
LinkedIn Profile: [Jorge Rodríguez](http://www.linkedin.com/in/jorge-rodr%c3%adguez-b36ba149)
Company Size: 51–200 employees
Industry: E-Commerce, Eyewear
Professional Summary
Jorge Rodríguez is an experienced marketing executive and business intelligence leader, currently serving as CMO & BI and VP of Marketing at Ben & Frank since August 2019. Based in Mexico City, Rodríguez drives both strategic marketing and data-oriented decision-making for one of Mexico’s premier eyewear e-commerce brands. He is recognized for a track record of adaptability within the evolving digital marketing landscape and for his focus on uniting branding initiatives with performance marketing and attribution improvement.
Responsibilities and Team Structure
- Executive Leadership: Oversees all marketing, branding, and business intelligence initiatives at Ben & Frank.
- Strategic Direction: Directs a marketing organization that combines creative, analytical, and technological approaches to drive the company's growth in a competitive digital commerce environment.
- Team Management: Collaborates directly with senior roles such as:
- Covadonga Gordón Llavona – Head of Marketing Strategy
- Rolando Robledo – Creative Manager
- Roles: Reports suggest responsibilities span both branding and performance optimization, with a focus on aligning data analytics (BI) closely with strategic marketing.
Career History
- Ben & Frank (August 2019–Present)
- CMO & BI; VP of Marketing
- ASC (2019, 6 months)
- Growth Marketing Consultant
- LECO.mx (April 2018–August 2019)
- VP of Marketing & Growth: Drove marketing growth initiatives for a Mexican e-commerce firm.
- Darriens – LATAM Marketing Director (January 2016–April 2018)
- Managed marketing teams and campaigns across LATAM and US-Hispanics regions.
- Client Portfolio: Falabella, AT&T US, Luxottica, Samsung, Apple.
- Oversaw marketing strategy in México, Chile, Colombia, Perú, Argentina, and Brasil.
- Olympics Rio 2016
- Head of Marketing Operations: Led marketing efforts for global sporting events.
- Matomy (August 2011–November 2015)
- Creative Manager: Specialized in creative marketing and digital campaign management.
Educational Background
- Master’s Degree, Production and Screenwriting
- Universidad Panamericana
- Bachelor’s Degree, Computer Science and Animation
- Universidad Panamericana
Professional Achievements & Insights
- Multinational Experience: Extensive executive leadership in both local and international markets, particularly across Latin America and the US-Hispanic segment.
- Branding & Performance Integration: Emphasizes the synergy between branding and performance marketing, with a consistent focus on attribution improvement and data/BI-driven strategy.
- High-Profile Campaign Management: Led marketing operations for significant international events (e.g., Olympics Rio 2016), providing a perspective on large-scale, high-impact campaign delivery.
- Industry Relationships: Portfolio includes collaboration with top global brands (e.g., Samsung, Apple, AT&T US), indicating robust industry connections and partnership management.
- Company Growth: Joined Ben & Frank during a critical scale-up phase and has remained a core member of its executive team, underscoring his importance to corporate evolution and strategic success.
Company Overview: Ben & Frank
- Core Business: Ben & Frank is an online optical retailer disrupting Mexico’s traditional eyewear market, specializing in affordable, fashionable eyewear, and optical services. The platform offers anti-reflective, polycarbonate, anti-scratch, polarized, and UV-resistant glasses, as well as a proprietary vision testing system.
- Value Proposition: Focused on making quality eyewear accessible and affordable through digital distribution.
- Location: Headquarters in Mexico City, Mexico.
- Workforce: 51–200 employees, reflecting a scaling e-commerce organization poised for continued growth in the region.
Additional Information
- Professional Network: Over 500 connections on LinkedIn, indicating a broad professional reach within the digital marketing, e-commerce, and Latin American business communities.
- Reputation and Media Presence: Recognized in leading industry publications (such as Merca2.0) for adaptability and leadership in digital marketing transformation.
Key Contacts at Ben & Frank (Related Roles)
- Covadonga Gordón Llavona: Head of Marketing Strategy
- Rolando Robledo: Creative Manager
- Daniel Casas Torres: Chief Financial Officer
Notable Skills & Competencies
- Executive Marketing Leadership
- Business Intelligence & Analytics
- Branding & Performance Marketing
- Team Building & Leadership
- E-commerce Growth Strategy
- International Campaign Management
- Digital Transformation
- Stakeholder Relations
This comprehensive profile indicates that Jorge Rodríguez is a central leader in Ben & Frank’s ongoing digital and commercial expansion, leveraging multinational marketing experience and advanced data strategies to drive organizational growth within the competitive Latin American eyewear market.
