Jorie Faker
Professional Summary
Professional Overview
Jorie Faker is an accomplished marketing and brand development executive with over 15 years of experience in the personal care and retail industries. As the Director of Brand Development & Product Marketing at Bath & Body Works and White Barn, she leverages her deep industry expertise and strategic acumen to drive innovative brand strategies and successful product launches.
Experience Summary
Current Role
As the Director of Brand Development & Product Marketing, Jorie is responsible for leading the strategic vision and execution of brand initiatives across Bath & Body Works and White Barn. She oversees the development and positioning of new product lines, manages cross-functional teams to ensure seamless go-to-market strategies, and drives the continuous enhancement of the brands' market presence and consumer appeal. Under her leadership, the company has seen a significant increase in customer engagement and a 20% growth in market share within the personal care segment.
Career Progression
Prior to her current role, Jorie held progressive leadership positions within the Bath & Body Works and White Barn organization. As the Head of Personal Care Innovation, she spearheaded the development of groundbreaking product formulations and packaging solutions, resulting in a 30% increase in new product adoption rates. Earlier in her career, Jorie served as a Senior Brand Marketing Manager and Marketing Manager at Bath & Body Works, as well as a Buyer and Associate Manager at American Eagle Outfitters and Victoria's Secret, respectively. Her diverse industry experience and track record of success have positioned her as a respected thought leader in the personal care and retail sectors.
Academic Background
Jorie holds a Bachelor of Science in Marketing from The Ohio State University, where she graduated cum laude. She has also completed executive education programs in Innovation and Brand Management from the Kellogg School of Management at Northwestern University.
Areas of Expertise
- Brand strategy and development
- Product innovation and go-to-market planning
- Consumer insights and market intelligence
- Cross-functional team leadership and collaboration
- Digital marketing and e-commerce optimization
- Retail operations and merchandising
Professional Impact
Throughout her career, Jorie has consistently demonstrated her ability to drive strategic brand initiatives and deliver measurable results. Her leadership in the development and launch of the highly successful "Aromatherapy" line at Bath & Body Works was recognized with the company's prestigious "Innovation of the Year" award. Jorie's contributions have also been instrumental in shaping the long-term growth and positioning of the Bath & Body Works and White Barn brands within the personal care industry.
Conclusion
Jorie Faker is a seasoned marketing and brand development professional with a proven track record of success in the personal care and retail sectors. Her strategic acumen, innovative mindset, and strong cross-functional leadership skills make her a valuable asset to Bath & Body Works and White Barn as they continue to expand their market presence and delight consumers with their exceptional products and experiences.
