JV

Jose Toledo Varon

Jose Toledo Varon


Chief Marketing Officer (CMO)


Mexico City, Mexico

Professional Overview


José Toledo Varon is an experienced Chief Marketing Officer (CMO) with a strong track record of driving growth and innovation in the FMCG and education sectors. With over 15 years of industry experience, he has a proven ability to develop and execute effective marketing strategies that enhance brand visibility, increase customer engagement, and deliver measurable business results.

Experience Summary



Current Role


As the CMO of Aliat Universidades, José is responsible for leading the organization's marketing and brand strategy. In this role, he oversees the development and implementation of integrated marketing campaigns, digital marketing initiatives, and strategic partnerships to increase student enrollment and strengthen the university's position as a leading educational institution in Mexico.

Career Progression


Prior to his current role, José served as the CMO at FMGC LABS FOR MERAMA, a fast-growing e-commerce platform, where he spearheaded brand positioning, content marketing, and customer acquisition strategies that drove significant growth and market expansion.

Before that, José held the position of CMO and Co-Founder at Miind Brands, a successful consumer goods startup, where he played a pivotal role in building the company's brand identity, securing key retail partnerships, and achieving rapid revenue growth.

Throughout his career, José has demonstrated a strong understanding of the FMCG and education sectors, having held various marketing leadership roles at companies such as Genomma Lab, Empresas Polar, and Quala S.A. In these positions, he consistently delivered innovative marketing campaigns, optimized digital marketing initiatives, and implemented strategic partnerships that drove customer acquisition and brand loyalty.

Academic Background


José holds a Bachelor's degree in Business Administration from the Universidad Metropolitana de Caracas, where he graduated with honors.

Areas of Expertise


  • Omnichannel marketing strategy development and execution

  • Brand positioning, identity, and management

  • Digital marketing, including social media, SEO, and e-commerce

  • Customer acquisition and retention strategies

  • Strategic partnership and alliance management

  • Data-driven decision making and performance optimization


Professional Impact


Throughout his career, José has demonstrated a strong ability to drive measurable business impact. At Miind Brands, he played a key role in securing over $10 million in funding and growing the company's revenue by 200% in just two years. At FMGC LABS FOR MERAMA, he successfully led the marketing integration of multiple acquired brands, resulting in a 35% increase in overall customer acquisition.

Conclusion


With his extensive experience, strategic mindset, and proven track record of success, José Toledo Varon is a highly valuable asset to any organization seeking to elevate its marketing efforts and achieve sustainable growth. As the CMO of Aliat Universidades, he is poised to leverage his expertise to enhance the university's brand, drive student engagement, and contribute to the continued success of the institution.