Jose Velasco

VP of Design and Production

Professional Overview

Jose Velasco is a seasoned design and production executive with extensive experience leading creative teams and delivering innovative products across the fashion and golf industries. As the VP of Design and Production, he oversees all aspects of the design and manufacturing process, driving strategic initiatives that enhance brand identity and product quality.

Experience Summary

Current Roles

VP of Design and Production, PXG (PARSONS XTREME GOLF)

• Responsible for leading the design and production teams to develop high-performance golf equipment and apparel that embodies the PXG brand

• Collaborated with the executive leadership to strategize and implement design-driven initiatives that have contributed to the company's rapid growth and industry recognition

• Leveraged deep technical expertise and industry connections to optimize the supply chain and manufacturing processes, ensuring efficient and cost-effective production

VP of Design and Production, Kiki de Montparnasse

• Oversees the design and production of the brand's luxury intimates and loungewear collections, ensuring alignment with the brand's elegant and sophisticated aesthetic

• Cultivates a collaborative, creative work environment that fosters innovation and encourages cross-functional teamwork

• Drives continuous improvement in product quality, cost, and speed-to-market through the implementation of lean manufacturing principles

Career Progression

Prior to his current roles, Velasco held design and production leadership positions at several prominent fashion and lifestyle brands, including:

Design and Production Director, FAWN

• Played a pivotal role in shaping the brand's design and production strategy, leading the team to create critically acclaimed collections

• Streamlined production processes and implemented sustainable sourcing practices, resulting in improved profitability and reduced environmental impact

Founder and Designer, Plume New York

• Conceived and launched a successful direct-to-consumer fashion brand, showcasing his creative vision and entrepreneurial acumen

Head of Design, Nikka New York

• Elevated the brand's design identity and product quality, contributing to its growth and market recognition

Academic Background

Velasco holds a Bachelor of Fine Arts in Fashion Design from the acclaimed Parsons School of Design, where he honed his technical skills and developed a deep understanding of the industry's design principles and trends.

Areas of Expertise

• Strategic design and production leadership

• Innovative product development and brand positioning

• Optimizing supply chain and manufacturing operations

• Fostering collaborative, high-performing teams

• Driving continuous improvement and operational excellence

Professional Impact

Throughout his career, Velasco has consistently delivered exceptional results, earning recognition for his contributions to the industry. His work has been featured in prestigious publications, and he has been invited to speak at industry events, sharing his insights and inspiring the next generation of design professionals.

Conclusion

With his extensive experience, creative vision, and strong leadership skills, Jose Velasco is poised to continue driving innovation and excellence in the design and production of premium products across the fashion and golf industries. His passion for delivering exceptional quality and elevating brand identities makes him a valuable asset to any organization.