Josefine Nowitz

Senior Vice President Growth Marketing

Professional Overview

Josefine Nowitz is a seasoned marketing executive with over a decade of experience driving growth and brand strategy for both B2B and B2C organizations. As the Senior Vice President of Growth Marketing at CHAMP Digital, she oversees the company's multi-channel marketing initiatives, with a particular focus on scaling customer acquisition and revenue generation.

Experience Summary

Current Role

As the Senior Vice President of Growth Marketing at CHAMP Digital, Josefine is responsible for leading the company's overarching marketing strategy, with a emphasis on driving sustainable business growth. In this role, she has implemented data-driven marketing campaigns that have resulted in a 25% increase in customer acquisition and a 19% boost in annual recurring revenue. Josefine's deep expertise in digital marketing, brand development, and performance optimization has been instrumental in positioning CHAMP Digital as a market leader in the digital solutions industry.

Career Progression

Prior to her current role, Josefine held various marketing leadership positions, including Senior B2B Brand Marketing Manager at Boveda Inc., Co-founder and Head of Business Development & Marketing at Cannabis Creative Group, and VP of Business Development & Marketing at Champ Internet Solutions. Throughout her career, she has demonstrated a strong track record of driving business growth, building powerful brand narratives, and implementing effective multichannel marketing strategies.

Academic Background

Josefine holds a Bachelor of Science in Marketing from the University of Massachusetts Amherst, where she graduated cum laude and was recognized for her outstanding academic achievements.

Areas of Expertise

• Digital marketing strategy and execution

• Brand development and positioning

• Lead generation and customer acquisition

• Performance marketing and optimization

• Cross-functional team leadership and collaboration

Professional Impact

During her tenure at Boveda Inc., Josefine spearheaded the development and launch of a highly successful B2B marketing campaign that resulted in a 32% increase in lead generation and a 27% growth in sales pipeline. At Cannabis Creative Group, she co-founded the agency and played a pivotal role in securing several high-profile clients, contributing to the company's rapid expansion and recognition as a leading provider of marketing solutions in the cannabis industry.

Conclusion

With her extensive experience, proven track record of success, and deep understanding of growth marketing principles, Josefine Nowitz is poised to continue driving exceptional results for CHAMP Digital and its clients. Her strategic vision, creative problem-solving, and unwavering commitment to excellence make her a valuable asset in the ever-evolving digital landscape.