Joseph Jorgensen

Vice President of Product Design, Stance

Professional Overview
Joseph Jorgensen is an accomplished design executive with over 25 years of experience in the apparel and lifestyle industries. As the Vice President of Product Design at Stance, he leads a talented team responsible for crafting innovative, market-leading product designs that drive the brand's continued growth and success.

Experience Summary

Current Role
As the Vice President of Product Design at Stance, Joseph oversees all aspects of the company's product design, development, and innovation efforts. He is responsible for aligning the brand's visual identity, product aesthetics, and user experience to deliver exceptional value to Stance's customers. Under his leadership, the product design team has consistently delivered award-winning designs that have elevated the Stance brand and strengthened its position as a industry leader.

Career Progression
Prior to his current role, Joseph served as the VP of Product and VP of Design at Stance Socks, where he played a pivotal role in shaping the brand's product portfolio and design language. He has also held design leadership positions at Analog Clothing and O'neill Clothing, where he leveraged his deep understanding of the action sports and lifestyle apparel markets to drive product innovation and commercial success.

Joseph's entrepreneurial spirit led him to found Shipwright and Sons Studio, a design consultancy that has provided strategic design services to a diverse range of clients in the apparel, home goods, and consumer product industries.

Academic Background
Joseph holds an Associate's degree in Illustration from Laguna College of Art and Design (LCAD), where he honed his creative skills and developed a strong foundation in visual communication.

Areas of Expertise

• Product design and development

• Brand identity and visual language

• User experience and consumer insights

• Apparel and lifestyle product innovation

• Collaborative leadership and team management

Professional Impact
Under Joseph's design leadership, Stance has consistently delivered award-winning product lines that have resonated with consumers and elevated the brand's position in the market. He has been instrumental in driving the company's growth and expanding its product offerings into new categories, further solidifying Stance's reputation as a premier lifestyle brand.

Conclusion
With his extensive experience, strategic vision, and creative prowess, Joseph Jorgensen continues to be a driving force behind Stance's product design excellence. As the VP of Product Design, he is poised to lead the brand's ongoing innovation and expansion, ensuring Stance remains at the forefront of the apparel and lifestyle industry.