Joseph Krassenstein

Director of Sports Marketing & Partnerships

Professional Overview
Joseph Krassenstein is an accomplished sports marketing and partnerships professional with over 8 years of experience in the industry. He currently serves as the Director of Sports Marketing & Partnerships at goodr, where he is responsible for developing and executing innovative brand partnership strategies to drive growth and visibility for the company. Additionally, he serves as a Marketing & Partnerships Advisor at AMAZN HQ, providing strategic guidance to help clients maximize their marketing and sponsorship initiatives.

Experience Summary

Current Role
As the Director of Sports Marketing & Partnerships at goodr, Joseph is responsible for identifying and securing strategic brand partnerships within the sports and entertainment industries. He oversees the development and implementation of comprehensive partnership programs, ensuring the alignment of marketing objectives and the achievement of measurable results. Joseph's leadership has been instrumental in elevating goodr's brand presence and forging impactful collaborations with high-profile athletes, teams, and events.

Career Progression
Prior to his current role, Joseph held various senior-level positions within the sports marketing industry. He served as a Senior Account Manager | Partnerships at 160over90, where he successfully managed complex partnership portfolios and drove revenue growth for the agency's client base. Joseph also gained valuable experience at Nike, where he held roles in both Athlete Marketing and Brand Experiences, spearheading innovative marketing campaigns and fan engagement initiatives.

Earlier in his career, Joseph held marketing and research positions at AIB Sportsbrands Studios, where he demonstrated a deep understanding of sports consumer behavior and the evolving landscape of the industry.

Academic Background
Joseph holds a Bachelor of Science degree in Sports Management from the University of Southern California, where he graduated cum laude.

Areas of Expertise

• Sports marketing and partnership strategy

• Brand activation and fan engagement

• Sponsorship sales and contract negotiations

• Data-driven decision making and performance analysis

• Cross-functional collaboration and team leadership

Professional Impact
During his tenure at goodr, Joseph has successfully negotiated and activated several high-profile brand partnerships, resulting in increased brand visibility, expanded consumer reach, and enhanced revenue streams. His ability to leverage data and insights to identify and capitalize on emerging trends has positioned goodr as a leader in the sports marketing industry.

In his advisory role at AMAZN HQ, Joseph has provided strategic guidance to clients, helping them navigate the complex landscape of sports sponsorships and marketing. His expertise in developing creative and effective partnership programs has enabled clients to achieve their marketing objectives and drive tangible business outcomes.

Conclusion
With his extensive experience, strategic mindset, and proven track record of success, Joseph Krassenstein is a respected sports marketing and partnerships professional. He continues to be a driving force in the industry, leveraging his expertise to help organizations achieve their growth and brand-building goals.