Professional Summary

Professional Overview

Joseph Raccuglia is a seasoned digital strategy and start-up specialist with a proven track record of driving growth and innovation. As the Co-Founder of Agency Spotter and a Digital Strategy & Start-Up Specialist at Spencer Brenneman, LLC, he leverages his extensive experience in the digital marketing and entrepreneurial spaces to help organizations navigate the evolving landscape and achieve their strategic objectives.

Experience Summary

Current Roles

Co-Founder, Agency Spotter (2011-Present)

Responsible for the overall strategic direction and management of the agency discovery and selection platform

Leads the development and implementation of innovative digital marketing strategies to drive user acquisition and retention

Oversees the design and continuous improvement of the platform's user experience to enhance customer satisfaction

Digital Strategy & Start-Up Specialist, Spencer Brenneman, LLC (2017-Present)

Provides strategic consulting services to early-stage and growth-stage companies

Develops and executes comprehensive digital marketing plans to support client's business objectives

Offers expertise in areas such as brand positioning, digital channel optimization, and data-driven decision making

Career Progression

Prior to his current roles, Joseph held various positions in the digital marketing and fitness industries, including:

Creative Director Group Fitness at SoWa Health + Wellness (2023-2024)

Group Fitness / Talent Development / Digital Strategy Consultant at Equinox (2016-2023)

Instructor - Digital Marketing at Startup Institute (2017-2019)

Senior Manager Digital Strategy at American Express (2010-2012)

Interactive Marketing Manager at American Express (2009-2010)

Throughout his career, Joseph has demonstrated a keen ability to drive growth, innovation, and digital transformation, consistently delivering measurable results for his clients and employers.

Academic Background

Joseph holds a Master of Business Administration (MBA) degree, with a focus on digital marketing and strategy. His academic achievements, combined with his practical experience, have equipped him with a well-rounded understanding of the evolving digital landscape and the ability to develop and implement effective, data-driven solutions.

Areas of Expertise

Digital strategy and marketing

Startup and small business consulting

Brand positioning and identity

User experience design and optimization

Data analysis and performance tracking

Talent development and team management

Professional Impact

Joseph has made significant contributions to the digital marketing and entrepreneurial communities, both through his work at Agency Spotter and as a thought leader. He has been recognized for his innovative approaches to digital strategy and his ability to help organizations achieve their growth objectives.

Conclusion

With his extensive experience, multifaceted expertise, and demonstrated track record of success, Joseph Raccuglia is a valuable asset to any organization seeking to navigate the complex and ever-changing digital landscape. He is committed to driving sustainable growth and innovation, and is well-positioned to continue making a lasting impact in the industry.