Joseph Soriero
International Director
Joseph Soriero is an experienced international business leader with a track record of driving growth and expansion for global brands. In his current role as International Director at Brooklyn Brewery, he oversees the brand's strategic expansion into new international markets, leveraging his expertise in export management, regional growth, and cross-cultural operations.
Professional Overview
As International Director, Joseph is responsible for developing and executing comprehensive international market entry strategies, building brand awareness and distribution networks across key regions. With a keen understanding of global consumer trends and a data-driven approach to decision-making, he has consistently delivered results that have propelled Brooklyn Brewery's international presence.
Experience Summary
Current Role
Joseph has served as the International Director at Brooklyn Brewery since September 2022. In this role, he leads a team of regional managers and marketing specialists to identify and capitalize on emerging opportunities in international markets. He oversees the development of culturally-relevant brand positioning and marketing campaigns, while also streamlining export logistics and supply chain operations to ensure efficient product delivery.
Career Progression
Prior to his current role, Joseph held several positions within the Brooklyn Brewery organization, demonstrating a steady ascent through the ranks. He previously served as the Regional Lead for the Asia-Pacific region, where he spearheaded the brand's expansion into new markets and strengthened its foothold in existing ones. Earlier in his career, he held roles as an Export Manager and Export Marketing Coordinator, honing his expertise in export operations, market analysis, and strategic planning.
Joseph's diverse background also includes experience in the engineering and construction industry, where he worked as a Quality Control Manager and Junior Analyst at AECOM. Additionally, he gained valuable experience in research and communications through internships at the Naval History and Heritage Command and The Baltimore Sun.
Academic Background
Joseph holds a Bachelor of Arts (B.A.) in History from Loyola University Maryland, where he also completed a study abroad program in Florence, Italy. He is currently pursuing a Master's degree in Marketing from The Marketing Academy, further strengthening his expertise in international brand management and strategic marketing.
Areas of Expertise
- International market entry and expansion
- Export management and supply chain optimization
- Cross-cultural marketing and brand positioning
- Data-driven decision-making and performance analysis
- Stakeholder management and cross-functional collaboration
- Strategic planning and execution
Professional Impact
Under Joseph's leadership, Brooklyn Brewery has successfully entered new international markets, including several countries in Asia and Europe. He has implemented innovative marketing campaigns that have resonated with local consumers, resulting in significant growth in brand awareness and sales. Additionally, Joseph has streamlined the company's export operations, improving efficiency and reducing costs.
Conclusion
Joseph Soriero is a seasoned international business leader with a proven track record of driving growth and expansion for global brands. As the International Director at Brooklyn Brewery, he continues to leverage his expertise in export management, regional growth, and cross-cultural operations to propel the brand's international success. With his strategic vision, data-driven approach, and strong leadership skills, Joseph is well-positioned to guide Brooklyn Brewery's continued global expansion.
