Professional Summary
Professional Overview
Josh Baschnagel is a seasoned consumer packaged goods (CPG) executive with over 25 years of experience in the food and beverage industry. As the Chief Customer Officer, North America for Sabra Dipping Company LLC, he is responsible for driving customer engagement, sales growth, and strategic partnerships across the region.
Experience Summary
Current Role
In his current role, Josh is responsible for leading Sabra's customer management strategy and execution in North America. He oversees a team of sales and customer service professionals, working collaboratively to drive category growth, improve operational efficiency, and strengthen relationships with key retail partners. Under his leadership, Sabra has expanded its market share and solidified its position as a leading brand in the fresh dips and spreads category.
Career Progression
Prior to joining Sabra, Josh held various leadership positions at PepsiCo's Frito-Lay North America division, where he managed customer relationships and sales operations across multiple regions. He has a proven track record of driving sales performance, optimizing supply chain processes, and spearheading innovative customer-centric initiatives. Throughout his career, Josh has consistently delivered strong business results and earned a reputation as a strategic thinker and collaborative leader.
Academic Background
Josh holds a Bachelor of Arts (B.A.) in History from Bates College, where he graduated with distinction.
Areas of Expertise
- Customer relationship management and strategic account development
- Category management and sales strategy optimization
- Supply chain and logistics management
- Cross-functional collaboration and team leadership
- Data-driven decision making and performance analysis
Professional Impact
During his tenure at PepsiCo, Josh led the transformation of the company's customer management approach in several regional markets, resulting in improved sales performance, enhanced operational efficiency, and stronger customer partnerships. He has also been actively involved in industry associations, sharing his expertise and contributing to the development of best practices in the CPG sector.
Conclusion
With his deep industry knowledge, proven leadership skills, and customer-centric mindset, Josh Baschnagel is well-positioned to drive continued growth and success for Sabra Dipping Company in the North American market. His strategic vision, collaborative approach, and track record of delivering tangible business results make him a valuable asset to the organization.
