Josh Benedek

Professional Overview
Josh Benedek is an experienced marketing and communications executive currently serving as the Vice President of Marketing and Communications for North America at HUGO BOSS. With a strong background in the sports and apparel industries, he has developed expertise in brand building, media relations, and strategic communication programs.

Experience Summary

Current Role
As the Vice President of Marketing and Communications for North America at HUGO BOSS, Josh is responsible for leading the brand's marketing and communication strategies across the region. He oversees a team of professionals who drive impactful campaigns, manage media relations, and enhance brand visibility and reputation.

Career Progression
Prior to his current role, Josh held several leadership positions at Nike, where he demonstrated his ability to develop and execute successful marketing and communication initiatives. As the North America Media Relations Director, he was instrumental in shaping the brand's media strategy and earned coverage across a wide range of sports and lifestyle segments. Earlier in his career, Josh served as the North America Communications Manager for Basketball, Football, Baseball, Lacrosse, and Men's Training at Nike, as well as a manager at the Jordan Brand.

Before joining Nike, Josh gained valuable agency experience, serving as an Account Supervisor at Cohn & Wolfe and a Senior Account Executive at DKC, where he honed his skills in strategic communication planning and client relationship management.

Academic Background
Josh holds a Bachelor's degree, though the specific details of his academic background are not provided.

Areas of Expertise

• Brand building and marketing strategy

• Media relations and communication program development

• Integrated marketing campaigns across digital and traditional channels

• Stakeholder management and client relationship management

• Team leadership and talent development

Professional Impact
Throughout his career, Josh has made significant contributions to the brands he has represented. At Nike, he played a pivotal role in elevating the company's media presence and driving impactful communication initiatives that resonated with consumers. In his current role at HUGO BOSS, Josh is responsible for further strengthening the brand's marketing and communications efforts in the North American market, positioning it for continued growth and success.

Conclusion
With his extensive experience in the sports and apparel industries, coupled with his proven track record of leading successful marketing and communication strategies, Josh Benedek is poised to drive meaningful impact in his role as the Vice President of Marketing and Communications for North America at HUGO BOSS. His strategic vision, collaboration skills, and industry expertise make him a valuable asset to the organization.