Professional Summary

Professional Overview

Josh Groff is an experienced leader and executive with a proven track record in the consumer packaged goods and retail industries. As the Chief Executive Officer of More Labs, he leverages his extensive expertise in sales, marketing, and business development to drive the company's strategic vision and operational excellence.

Experience Summary

Current Role

As the Chief Executive Officer of More Labs since 2021, Josh is responsible for setting the overall direction and leading the execution of the company's growth initiatives. He oversees all aspects of the business, from product development and brand strategy to commercial operations and financial performance. Under his leadership, More Labs has achieved significant milestones, including expanding its product portfolio, enhancing its e-commerce capabilities, and strengthening its market presence.

Career Progression

Prior to his current role, Josh held several senior-level positions in the beverage and coffee industries. He served as the Vice President of Sales at Brew Dr. Kombucha, where he spearheaded the company's national expansion and distribution efforts. Josh also held marketing leadership roles at Stumptown Coffee Roasters and Niagara Bottling, where he played a key role in brand development, marketing strategy, and channel optimization.

Earlier in his career, Josh gained valuable experience in business development, product management, and financial analysis, working at companies like First Beverage Group, Starbucks Coffee Company, and Jones Soda Co. His diverse background has equipped him with a well-rounded skill set and a deep understanding of the consumer packaged goods industry.

Academic Background

Josh holds a Bachelor of Arts degree from the University of Washington, where he developed his passion for the intersection of business, marketing, and consumer behavior.

Areas of Expertise

• Strategic leadership and executive management

• Sales and commercial operations

• Brand development and marketing strategy

• Product innovation and portfolio management

• Channel optimization and distribution management

• Financial analysis and performance management

Professional Impact

Under Josh's leadership, More Labs has experienced significant growth and market expansion. He has spearheaded the development of innovative product lines, enhanced the company's digital presence, and forged strategic partnerships that have contributed to its success. Josh's industry expertise and visionary approach have positioned More Labs as a leading player in the consumer wellness space.

Conclusion

With his extensive experience, strategic acumen, and proven track record of driving business success, Josh Groff is well-equipped to lead More Labs through its next phase of growth. As Chief Executive Officer, he is dedicated to leveraging the company's strengths, fostering innovation, and delivering exceptional value to its customers and stakeholders.