Professional Summary

Professional Overview

Josh Hackbarth is a seasoned marketing executive with extensive experience in the entertainment and consumer products industries. As the Chief Marketing Officer at MGA Entertainment, he is responsible for driving the company's global marketing strategy, brand development, and commercial growth across its diverse portfolio of iconic brands.

Experience Summary

Current Role

As the Chief Marketing Officer at MGA Entertainment, Josh Hackbarth oversees all marketing and commercial activities for the company's renowned brands, including L.O.L. Surprise!, Rainbow High, and Poopsie. He is instrumental in shaping the strategic direction of these franchises, leveraging his expertise in brand management, content creation, and fan engagement to drive consumer demand and market share. Under his leadership, MGA Entertainment has experienced significant growth and expansion, solidifying its position as a leading player in the global toy and entertainment landscape.

Career Progression

Prior to his current role, Josh held various leadership positions at Warner Bros. Discovery and Wimm-Bill-Dann, where he spearheaded the development and commercialization of iconic properties such as DC Comics, Warner Bros. Animation, and the company's burgeoning NFT initiatives. He has a proven track record of driving innovation, building cross-functional partnerships, and delivering measurable results that have positively impacted the performance and reach of the brands he has managed.

Earlier in his career, Josh held roles at DreamWorks Animation, Amazon, and Target, where he honed his skills in product management, marketing strategy, and organizational performance improvement. His diverse background and breadth of experience have equipped him with a unique perspective on the evolving media and consumer landscape.

Academic Background

Josh holds an MBA from the University of Minnesota - Carlson School of Management and the HKUST Business School, as well as Bachelor of Science degrees from Minnesota State University, Mankato and NEOMA Business School.

Areas of Expertise

• Brand strategy and portfolio management

• Content development and franchise building

• Digital transformation and NFT commercial development

• Integrated marketing and fan engagement

• Operational excellence and cross-functional collaboration

Professional Impact

Throughout his career, Josh has been instrumental in driving the commercial success of some of the industry's most iconic entertainment properties. He has spearheaded the development and execution of innovative marketing campaigns, fostered strategic partnerships, and leveraged emerging technologies to enhance the consumer experience and drive brand loyalty.

Conclusion

With his extensive experience, strategic vision, and proven track record of success, Josh Hackbarth is well-positioned to lead MGA Entertainment's marketing efforts and drive the continued growth and global expansion of the company's beloved brands. His deep understanding of the entertainment industry, coupled with his expertise in consumer insights and digital transformation, make him a valuable asset to the organization.