Professional Summary
Professional Overview
Josh Krepon is a seasoned digital and e-commerce executive with over 20 years of experience driving growth and innovation for leading global brands. As the President of US Direct to Consumer & Global Digital at Steve Madden, he is responsible for overseeing the company's omnichannel strategy, digital transformation, and international expansion efforts.
Experience Summary
Current Role
In his current role as President of US Direct to Consumer & Global Digital at Steve Madden, Josh is spearheading the brand's digital-first initiatives and accelerating its direct-to-consumer presence both domestically and internationally. He is responsible for aligning the company's online and offline channels to deliver a seamless and engaging customer experience. Under his leadership, Steve Madden has seen significant improvements in online sales, digital marketing effectiveness, and global e-commerce growth.
Career Progression
Prior to joining Steve Madden, Josh held senior digital and e-commerce leadership positions at renowned fashion and lifestyle brands, including Cole Haan and Tory Burch. As the President of Global Digital at Cole Haan, he led the brand's successful digital transformation, driving double-digit growth in online sales and establishing a strong international e-commerce presence. At Tory Burch, he served as the Director of Global E-Commerce, where he played a pivotal role in expanding the brand's digital footprint and optimizing its e-commerce operations.
Throughout his career, Josh has demonstrated a keen ability to identify and capitalize on emerging digital trends, develop innovative omnichannel strategies, and build high-performing teams that deliver measurable results. His deep understanding of the fashion and retail industry, coupled with his expertise in digital commerce, has made him a valuable asset to the companies he has served.
Academic Background
Josh holds a Bachelor of Arts degree in Economics from the University of Virginia, where he graduated with distinction.
Areas of Expertise
- Digital Transformation and E-Commerce Strategy
- Omnichannel Retail and Customer Experience
- Global Expansion and International Market Development
- Data-Driven Decision Making and Performance Optimization
- Cross-Functional Team Leadership and Collaboration
Professional Impact
Under Josh's leadership, the brands he has worked with have consistently outperformed their peers in digital and e-commerce growth. At Cole Haan, he spearheaded initiatives that led to a 25% increase in online sales and a 40% improvement in digital marketing ROI. At Tory Burch, he played a key role in expanding the brand's global e-commerce presence, resulting in a 35% increase in international sales.
Conclusion
With his extensive experience, proven track record of success, and deep industry expertise, Josh Krepon is well-positioned to drive continued growth and digital innovation at Steve Madden. His ability to translate data-driven insights into strategic action, combined with his strong leadership skills, make him a valuable asset in the evolving retail landscape.
