Josh Malczyk

Marketing Director | North America

Professional Overview
Josh Malczyk is an accomplished marketing executive with over 15 years of experience in the outdoor and sports apparel industry. As the Marketing Director for North America at Elevate Outdoor Collective, he is responsible for driving strategic marketing initiatives and enhancing brand visibility across the region. With a strong background in digital marketing, brand management, and digital experience architecture, Josh has a proven track record of delivering impactful campaigns and driving business growth.

Experience Summary

Current Role
As the Marketing Director for North America at Elevate Outdoor Collective, Josh oversees the development and execution of comprehensive marketing strategies for the company's portfolio of outdoor and sports brands. He collaborates cross-functionally to align marketing initiatives with broader business objectives, while also leading a team of marketing professionals to deliver engaging digital content, targeted advertising campaigns, and seamless e-commerce experiences. Under Josh's leadership, Elevate's North American brands have consistently outperformed industry benchmarks in key metrics such as website traffic, online sales, and social media engagement.

Career Progression
Prior to his current role, Josh held various marketing leadership positions within the outdoor industry. He served as the Global Brand Director for Line Skis and Full Tilt Boots, where he spearheaded the successful global relaunch of these iconic brands. As the Brand Lead, Co-Founder, and Digital Architect at Season Eqpt., Josh played a pivotal role in establishing the company's digital presence and developing its award-winning e-commerce platform. Throughout his career, Josh has demonstrated a keen ability to identify and capitalize on emerging market trends, enabling him to drive consistent growth and innovation for the brands he has represented.

Academic Background
Josh holds a Bachelor of Arts degree in Marketing and Design from the University of Washington, where he graduated with honors.

Areas of Expertise

• Digital marketing strategy and execution

• Brand management and development

• E-commerce and digital experience architecture

• Integrated marketing campaign planning and implementation

• Stakeholder engagement and cross-functional collaboration

• Analytical and data-driven decision making

Professional Impact

• Spearheaded the successful global relaunch of Line Skis and Full Tilt Boots, leading to a 25% increase in global market share

• Drove the development and launch of Season Eqpt.'s award-winning e-commerce platform, resulting in a 35% increase in online sales

• Implemented targeted digital marketing campaigns that elevated Elevate Outdoor Collective's North American brands, leading to a 20% year-over-year growth in website traffic and a 15% increase in online revenue

Conclusion
With his extensive experience, strategic vision, and proven ability to drive measurable results, Josh Malczyk is a valuable asset to Elevate Outdoor Collective. As the Marketing Director for North America, he continues to shape the marketing landscape within the outdoor and sports apparel industry, positioning the company's brands for sustained growth and success.