Joshua Carter

Senior Director Social and Influencer at Ulta Beauty

Professional Overview

Joshua Carter is a seasoned marketing and communications executive with a proven track record of driving impactful social media, influencer, and public relations strategies for leading retail and consumer brands. As the Senior Director of Social and Influencer at Ulta Beauty, he oversees the development and execution of innovative, data-driven campaigns that amplify the brand's reach and engagement with its target audiences.

Experience Summary

Current Role

In his current role at Ulta Beauty, Joshua is responsible for leading the brand's social media and influencer marketing efforts. He manages a team of digital marketing specialists and leverages his deep industry knowledge and strategic acumen to develop and implement comprehensive campaigns that drive measurable business results. Under his leadership, Ulta Beauty's social media presence has seen a significant increase in follower growth, engagement rates, and conversion metrics.

Career Progression

Prior to his current role, Joshua held various leadership positions in the social media, public relations, and influencer marketing domains. As the Senior Director of PR, Social Media and Influencer Partnerships at Shutterfly, he was instrumental in evolving the brand's digital strategy, resulting in a 25% year-over-year increase in social media revenue. Earlier in his career, Joshua served as the Head of Digital, Social and Influencer at Tunheim, where he spearheaded innovative campaigns that garnered industry recognition and awards. His extensive background in retail marketing, including roles at Target, has equipped him with a deep understanding of consumer behavior and the ability to create impactful, data-driven campaigns.

Academic Background

Joshua holds a Bachelor of Arts in Communications from the University of Minnesota, where he graduated with honors.

Areas of Expertise

• Social media strategy and content creation

• Influencer marketing and partnership management

• Digital campaign planning and execution

• Brand reputation management and public relations

• Data analysis and performance optimization

• Cross-functional team leadership and collaboration

Professional Impact

Under Joshua's leadership, Ulta Beauty's social media channels have experienced significant growth and engagement, contributing to the brand's overall digital marketing success. He has a proven track record of developing and implementing effective influencer marketing campaigns that have resulted in increased brand awareness, customer acquisition, and sales. Joshua's expertise in data analysis and performance optimization has enabled him to continuously refine and optimize Ulta Beauty's social and influencer strategies, ensuring maximum impact and return on investment.

Conclusion

With over 15 years of experience in the marketing and communications industry, Joshua Carter has established himself as a respected and influential leader in the social media and influencer marketing space. His strategic vision, analytical prowess, and ability to drive impactful campaigns make him a valuable asset to Ulta Beauty as the brand continues to navigate the evolving digital landscape and engage its diverse customer base.