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Joshua Garrison

Joshua Garrison


VP, Content Marketing & Product Education



Professional Overview
Joshua Garrison is an accomplished marketing executive with a proven track record of driving growth, revenue, and customer engagement across B2B technology companies. As the VP of Content Marketing & Product Education at Apollo.io, he spearheads the development and implementation of strategic content initiatives that educate customers, build brand awareness, and support sales enablement. With a versatile skill set spanning marketing automation, growth strategy, and product marketing, Joshua is a valuable asset in helping organizations effectively communicate their value proposition and foster deeper customer relationships.

Experience Summary

Current Role
At Apollo.io, Joshua oversees the content marketing and product education teams, leading the creation and distribution of high-impact content that accelerates the sales pipeline and enhances the customer experience. He has implemented data-driven content strategies, optimized marketing automation workflows, and championed customer-centric initiatives that have contributed to the company's sustained growth.

Career Progression
Prior to joining Apollo.io, Joshua held leadership positions at Teamflow, Autodesk, and BuildingConnected, where he played pivotal roles in driving revenue growth, scaling marketing programs, and aligning product development with customer needs. As the co-founder of SpotMe Lending, he leveraged his expertise in product and marketing to build a successful fintech startup from the ground up.

Academic Background
Joshua holds a Bachelor of Science degree in Marketing from the University of California, Berkeley, where he graduated with Honors.

Areas of Expertise
  • Content marketing strategy and execution

  • Marketing automation and lead generation

  • Product marketing and education

  • Growth marketing and revenue acceleration

  • Cross-functional collaboration and team leadership


Professional Impact
  • Spearheaded the development of a comprehensive content marketing strategy at Apollo.io, resulting in a 42% increase in website traffic and a 28% improvement in lead conversion rates.

  • Implemented targeted email campaigns and marketing automation workflows at Autodesk, driving a 35% uplift in marketing-qualified leads and a 22% improvement in sales-qualified opportunities.

  • Co-founded SpotMe Lending, a successful fintech startup, and led the product and marketing efforts that contributed to the company's rapid growth and acquisition.


Conclusion
With his extensive experience in marketing, product, and growth strategy, Joshua Garrison is a valuable asset to organizations seeking to enhance their customer engagement, drive revenue, and achieve sustained business success. His versatile skill set, data-driven approach, and proven track record of delivering measurable results make him a trusted partner in navigating the evolving B2B technology landscape.