Professional Summary
Professional Overview
Joshua Helman is an experienced Digital Marketing and Influencer Marketing professional currently serving as the Director of Influencer Marketing at Glossier, Inc. in New York City. With a strong background in creative content production, social media strategy, and influencer campaign management, he leverages his expertise to drive impactful brand engagement and growth for leading consumer brands.
Experience Summary
Current Role
As the Director of Influencer Marketing at Glossier, Inc., Joshua is responsible for developing and executing innovative influencer strategies that amplify the brand's voice and reach across digital channels. He oversees a team of influencer marketing specialists, collaborating closely with cross-functional partners to curate impactful collaborations, manage influencer relationships, and measure the success of Glossier's influencer initiatives. Under his leadership, the brand has achieved significant increases in social engagement, website traffic, and customer acquisition.
Career Progression
Prior to joining Glossier, Joshua held several roles in the digital marketing and creative industries. As the Senior Digital Marketing Lead - PR, Social, Influencer at Colgate-Palmolive, he led the development and implementation of integrated marketing campaigns that leveraged influencer partnerships, social media, and public relations to drive brand awareness and sales. Earlier in his career, Joshua gained experience in content creation, account management, and merchandising through internships at VMAN Magazine, Annex88, and American Eagle Outfitters.
Academic Background
Joshua holds a Bachelor of Arts degree in Fashion Merchandising and Business from the University of Delaware, where he graduated with honors.
Areas of Expertise
- Influencer marketing strategy and execution
- Social media content creation and campaign management
- Integrated digital marketing campaigns
- Collaboration with cross-functional teams
- Data analysis and performance measurement
- Creative problem-solving and project management
Professional Impact
During his tenure at Glossier, Joshua has played a pivotal role in strengthening the brand's influencer marketing presence and driving significant growth in key performance metrics. He has forged strategic partnerships with a diverse array of influential creators, resulting in increased customer engagement, website traffic, and product sales. Joshua's innovative approach and data-driven decision-making have positioned him as a thought leader in the evolving influencer marketing landscape.
Conclusion
With his extensive experience in digital marketing, content creation, and influencer relations, Joshua Helman is well-equipped to continue driving impactful results for Glossier. His passion for leveraging emerging trends and technologies to amplify brand narratives makes him a valuable asset to the organization as it navigates the dynamic digital marketing environment.
