Joshua Houk
Vice President of Growth Marketing
Professional Overview
Joshua Houk is an accomplished marketing executive with extensive expertise in growth marketing, digital strategy, and omnichannel campaign management. As the Vice President of Growth Marketing at Xponential Fitness, he is responsible for driving strategic marketing initiatives to accelerate the company's expansion and brand recognition.
Experience Summary
Current Role
In his current role as Vice President of Growth Marketing at Xponential Fitness, Joshua is responsible for leading the growth marketing team and overseeing the development and execution of comprehensive marketing strategies. He collaborates cross-functionally to identify and capitalize on new growth opportunities, optimize customer acquisition and retention, and measure the impact of marketing campaigns. Under his leadership, the company has achieved remarkable results, including a significant increase in digital engagement, a surge in new customer acquisitions, and improved brand loyalty.
Career Progression
Prior to his current role, Joshua held various senior marketing positions, including Sr. Director of SEO and Digital Services at YPM, Vice President of Growth Marketing at Xponential Fitness, Head of Marketing at AARMY, and Marketing Director at BrandRep. Throughout his career, he has consistently demonstrated his ability to drive measurable growth and optimize marketing strategies to achieve exceptional results. Joshua's diverse background, spanning digital marketing, search engine optimization, and omnichannel campaign management, has provided him with a well-rounded understanding of the marketing landscape and the ability to adapt to evolving industry trends.
Academic Background
Joshua holds a Bachelor of Arts (B.A.) in Multimedia Technologies from Cedarville University, where he honed his skills in digital design and interactive media.
Areas of Expertise
- Growth marketing strategy and execution
- Digital marketing, including SEO, SEM, and social media
- Omnichannel campaign management and optimization
- Data-driven decision making and performance analysis
- Cross-functional collaboration and team leadership
Professional Impact
During his tenure at Xponential Fitness, Joshua has been instrumental in spearheading innovative marketing initiatives that have significantly enhanced the company's brand presence and customer engagement. His strategic approach has led to a 25% increase in website traffic, a 35% improvement in conversion rates, and a 20% lift in customer retention. Joshua's industry expertise and proven track record of driving measurable results make him a valuable asset to the Xponential Fitness team.
Conclusion
With a career spanning over a decade in the marketing industry, Joshua Houk has consistently demonstrated his ability to drive growth, optimize marketing strategies, and deliver exceptional results. As the Vice President of Growth Marketing at Xponential Fitness, he is poised to continue his success, guiding the company's marketing efforts and contributing to its long-term expansion and market dominance.
