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Joshua Lawson

Joshua Lawson


Vice President of Sales



Professional Overview
Joshua Lawson is an accomplished sales executive with over a decade of experience in the landscaping and grounds management industry. As the Vice President of Sales at Crabapple LandscapEXPERTS, he is responsible for leading the company's sales strategy, driving revenue growth, and fostering strong customer relationships.

Experience Summary

Current Role
In his current role as Vice President of Sales at Crabapple LandscapEXPERTS, Joshua is responsible for overseeing the company's sales team, developing and implementing strategic sales initiatives, and ensuring the delivery of exceptional customer service. Under his leadership, the sales team has consistently exceeded revenue targets, while also securing several high-profile contracts with prominent clients in the Atlanta metropolitan area.

Career Progression
Prior to joining Crabapple LandscapEXPERTS, Joshua held various sales and management positions within the landscaping industry. He served as the Associate Director of Sales at BrightView Landscapes, where he led a team of regional sales leaders and contributed to the company's overall growth strategy. Before that, he held roles as a Regional Sales Leader and Regional Manager at BrightView Landscapes and Baytree Landscape Contractors, respectively. Joshua's early career included positions as a Branch Manager and Enhancement Manager at Ruppert Landscape, where he honed his expertise in sales, operations, and customer relationship management.

Academic Background
Joshua holds a Bachelor of Science degree in Business Administration from the University of Georgia, where he graduated with Honors.

Areas of Expertise
  • Strategic sales leadership and team management

  • Consultative selling and client relationship building

  • Developing and implementing successful sales strategies

  • Negotiation and contract management

  • Budgeting and financial forecasting

  • Project management and client service delivery


Professional Impact
Throughout his career, Joshua has consistently demonstrated his ability to drive revenue growth, improve operational efficiency, and deliver exceptional customer service. As the Vice President of Sales at Crabapple LandscapEXPERTS, he has played a crucial role in the company's expansion and market share gains, securing several high-value contracts with prestigious clients in the commercial, municipal, and residential sectors.

Conclusion
With his extensive industry experience, strategic sales acumen, and proven track record of success, Joshua Lawson is well-positioned to continue driving Crabapple LandscapEXPERTS' growth and solidifying its position as a market leader in the Atlanta landscaping and grounds management industry.