Joshua Park

Sr Director of Performance Marketing

Professional Overview
Joshua Park is an experienced performance marketing leader with a proven track record of driving growth and revenue optimization across various digital channels. As the Sr Director of Performance Marketing at FloSports, he oversees the company's paid media strategies, analytics, and campaign optimization to expand their online audience and maximize customer acquisition efforts.

Experience Summary

Current Role
At FloSports, Joshua is responsible for developing and executing data-driven performance marketing initiatives that support the company's overall growth objectives. He leads a team of digital marketing specialists to implement effective paid search, social media, and display advertising campaigns, continuously optimizing them to achieve and exceed key performance targets. Under his leadership, the performance marketing team has driven significant improvements in website traffic, lead generation, and return on ad spend.

Career Progression
Prior to joining FloSports, Joshua held leadership roles in growth marketing and revenue operations at Spectra Symbol and Groundworks. As the Director of Revenue Growth Operations at Spectra Symbol, he implemented advanced data analytics and attribution modeling to optimize the company's marketing investments and drive measurable business impact. Earlier in his career, Joshua gained extensive experience in performance marketing, search engine optimization, and digital advertising while working at Purple, Clearlink, and OrangeSoda.

Academic Background
Joshua holds a Bachelor of Science degree in Marketing from the University of Utah, where he graduated with honors.

Areas of Expertise

• Performance marketing strategy and execution

• Paid media optimization (search, social, display)

• Data-driven decision making and analytics

• Digital marketing campaign management

• Cross-functional collaboration and team leadership

• Revenue growth and customer acquisition

Professional Impact
Throughout his career, Joshua has consistently delivered significant improvements in key performance metrics for his employer's digital marketing efforts. At Purple, he led the implementation of a new paid search strategy that resulted in a 35% increase in return on ad spend. At Groundworks, he developed a comprehensive digital marketing plan that drove a 28% year-over-year growth in website traffic and a 22% increase in lead generation.

Conclusion
Joshua Park is a seasoned performance marketing leader with a proven ability to drive growth and revenue optimization through data-driven, customer-centric strategies. With his extensive industry experience, analytical mindset, and strong leadership skills, he is well-positioned to contribute to the continued success of FloSports as they expand their digital presence and audience engagement.