Professional Overview
Josie Janders is a seasoned sales enablement and marketing professional with over 9 years of experience driving growth and performance across the real estate, beverage, and hospitality industries. As the Sr. Sales Enablement Manager at Kinective, she leverages her expertise in content creation, training program development, and sales process optimization to empower sales teams and accelerate revenue generation. Josie also maintains an active real estate career, lending her market insights and client-facing skills to support homebuyers and sellers.
Experience Summary
Current Role
As Sr. Sales Enablement Manager at Kinective, Josie is responsible for designing and implementing sales enablement strategies that equip the sales team with the tools, content, and training to engage customers effectively. In her first year, she launched a comprehensive onboarding program that increased new hire productivity by 28% and developed a library of sales presentations that drove a 17% lift in win rates. Josie also serves as a strategic advisor, collaborating cross-functionally to align sales, marketing, and product initiatives.
Career Progression
Prior to her current role, Josie held progressive marketing and sales positions, showcasing her versatility and adaptability. As a Product Marketing Manager at Kinective, she spearheaded the go-to-market strategy for a new software suite, resulting in a 23% increase in market share. As Marketing Director at Family Office Club, she led a team of 8 and revitalized the organization's content marketing program, driving a 35% improvement in lead generation. Josie's early career experience as a real estate agent, sales representative, and account manager has provided her with a well-rounded understanding of the customer journey and effective sales techniques.
Academic Background
Josie holds a Bachelor of Science in Business Administration from Arizona State University, where she graduated cum laude. She is currently pursuing a Master of Business Administration (MBA) degree with a concentration in Marketing from the Thunderbird School of Global Management.
Areas of Expertise
- Sales enablement program design and implementation
- Content creation and curation for sales teams
- Sales process optimization and performance management
- Integrated marketing strategy and execution
- Real estate transaction management and client advisory
Professional Impact
Throughout her career, Josie has demonstrated a track record of driving measurable business impact. She led the development of a sales enablement playbook that increased sales team productivity by 22% and collaborated with the marketing team to launch a targeted account-based marketing campaign that resulted in a 35% increase in pipeline value. Josie's industry expertise and people-centric leadership style have earned her a reputation as a trusted advisor and strategic partner.
Conclusion
Josie Janders is a versatile and results-driven sales enablement and marketing professional with a diverse background and a passion for empowering sales teams to excel. In her current role at Kinective, she continues to elevate the company's sales performance and market presence, while maintaining an active real estate practice that provides valuable customer insights. Josie is poised to drive further success in her career through her unwavering commitment to professional development and her ability to deliver measurable business impact.
