Jou Lopez - Co-Founder, FemmeUp
Professional Overview
Jou Lopez is a seasoned marketing and communications professional with over 15 years of experience in the healthcare and consumer goods industries. As the Co-Founder of FemmeUp, a Barcelona-based startup, she leverages her deep expertise in brand strategy, digital marketing, and product management to drive the company's growth and innovation.
Experience Summary
Current Role
As the Co-Founder of FemmeUp, Jou is responsible for overseeing the company's marketing and communication strategy, as well as leading product development initiatives. Since co-founding the company in 2020, she has been instrumental in establishing FemmeUp as a leading voice in the femtech space, championing women's health and wellness through innovative digital solutions.
Career Progression
Prior to co-founding FemmeUp, Jou held several senior-level positions in the healthcare industry. As the Director of Marketing and Communication at Season, she was responsible for developing and implementing integrated marketing campaigns that drove brand awareness and customer engagement. Earlier in her career, Jou served as the Brand Communication Manager at Laboratorios SALVAT and the Group Product & Communication Manager at Gynea Laboratorios, where she gained extensive experience in product management, communication strategy, and market expansion.
Academic Background
Jou holds a Bachelor's degree in Journalism and a Master's degree in Digital Marketing and Communication, both from prestigious universities in Spain. Her academic background has provided her with a strong foundation in strategic communication, data-driven decision-making, and digital transformation.
Areas of Expertise
- Brand strategy and development
- Digital marketing and social media management
- Product lifecycle management
- Women's health and wellness
- Integrated communication planning
- Stakeholder engagement and relationship management
Professional Impact
Throughout her career, Jou has demonstrated a track record of delivering impactful results. At FemmeUp, she has been instrumental in securing strategic partnerships, launching successful marketing campaigns, and driving the development of innovative digital solutions that have improved access to healthcare information and resources for women. Her industry contributions and thought leadership have been recognized by leading publications and industry organizations.
Conclusion
Jou Lopez is a forward-thinking marketing and communication leader with a passion for empowering women's health and wellness. With her extensive experience, strategic mindset, and commitment to innovation, she is well-positioned to drive the continued growth and success of FemmeUp as a trailblazer in the femtech industry.
